Leadership Development. Sales Management and Strategic Marketing

Name: Leadership Development. Sales Management and Strategic Marketing
Brand: Educa PHAROS
SKU: AFO028TTS
Availability: InStock

Corporate

Digital Skills

Business Management and Finance

Duration

60h

PRESENTATION

Today's business environment demands leaders who are capable of navigating a competitive and ever-changing market. The "Executive Development: Sales Management and Strategic Marketing" course offers you the opportunity to acquire the skills needed to excel in the fields of marketing and sales management. You’ll learn how to make effective decisions about products and their distribution, pricing, and communication mix. External and internal market analysis will enable you to develop solid strategic marketing plans tailored to current demands. With growing demand for professionals trained in these areas, this online course prepares you to tackle challenges and maximize opportunities, equipping you with key tools for your professional development. Join us and turn your business acumen into a competitive advantage.

Objectives

– Develop skills to analyze the market and understand its dynamics.

– Identify and evaluate strategic decisions regarding products and distribution.

– Design effective strategies for pricing and the communications mix.

– Conduct an external analysis to identify opportunities and threats in the business environment.

– Conduct an internal analysis to identify strengths and weaknesses.

– Establish a strategic marketing plan aligned with organizational objectives.

– Integrate theoretical and practical knowledge to improve sales management.

Syllabus

TEACHING UNIT 1. MARKETING AND THE MARKET Introduction to Marketing The Market TEACHING UNIT 2. DECISIONS REGARDING THE PRODUCT AND ITS DISTRIBUTION The Product Commercial Distribution TEACHING UNIT 3. DECISIONS ON PRICING AND THE COMMUNICATION MIX Pricing The communication mix TEACHING UNIT 4. INTRODUCTION AND EXTERNAL ANALYSIS Strategic marketing The Strategic Planning Process External Analysis TEACHING UNIT 5. INTERNAL ANALYSIS Segmentation Product, Brand, and Positioning Price and Customers LEARNING UNIT 6. DEVELOPING THE STRATEGIC MARKETING PLAN Diagnosis Developing the marketing strategy Marketing control

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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Are the masterclasses live?

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Why is Educa PHAROS the best solution?

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.