Entrepreneurship and Business Innovation

TEACHING UNIT 1. ANALYSIS OF BUSINESS OPPORTUNITIES AND IDEAS 1. Identifying business opportunities and ideas 2. SWOT analysis of the business opportunity and idea 3. Analysis of the business environment 4. Analysis of previous decisions 5. Action Plan TEACHING UNIT 2. THE NEW BUSINESS MODEL 1. The Evolution of Digital Business 2. Business Models Based on Digitalization and Advertising 3. Subscription, E-commerce, and SaaS Business Models 4. Business Models Based on Big Data 5. New Business Models Based on Blockchain 6. Designing Business Models for Entrepreneurial Projects TEACHING UNIT 3. NATIONAL AND INTERNATIONAL DIGITAL ENTREPRENEURSHIP CASE STUDIES 1. Entrepreneurship in Advertising and E-commerce: Search Engines, Social Media, Marketplaces 2. The Sharing Economy 3. Digital Entrepreneurship and Big Data TEACHING UNIT 4. INNOVATION AS A NECESSITY IN BUSINESSES 1. Generating Disruptive Ideas 2. Ingredients of Creativity 3. Discover the Type of Creativity That Defines You 4. Develop Your Creative Skills to the Highest Level LEARNING UNIT 5. TOWARD AN INNOVATIVE COMPANY 1. The Strategy for Innovation 2. Leadership and Motivation for Innovation 3. The Entrepreneurial Mindset 4. Project Management 5. The R&D&I Process TEACHING UNIT 6. CREATIVITY AND IDEATION 1. Business ideas, modeling, and analysis 2. Understanding insights, problems, and solutions 3. User-centered design, the Design Thinking methodology, and its phases 4. From design thinking to design doing