Email Marketing

Name: Email Marketing
Brand: Educa PHAROS
SKU: AFO02892X
Availability: InStock

Corporate

Digital Skills

Business Management and Finance

Duration

9 a.m.

PRESENTATION

Thanks to the formation of Email Marketing You'll learn how to create, design, and manage a campaign email marketing from start to finish. You'll learn the best techniques to grow your contact list, and you'll discover how to lead magnets They can help you attract more customers. You'll find out What factors You need to keep this in mind to prevent your email from ending up in the spam folder. You'll create Effective and engaging newsletters with custom design templates. You'll create attractive forms by following the GDPR regulations and you'll analyze the essential email marketing metrics that you should include in your reports. You'll learn how to conduct an A/B test to maximize the performance of your campaigns.

Objectives

– Design a email marketing and content strategy in accordance with the predefined objectives.

– Create a list of high-quality subscribers.

– Create the The Structure of an Effective Newsletter.

– Perform A/B Test.

– Learn about the main email marketing platforms

– Automate emails and create workflows.

– Create attractions CTAs that maximize the click-through rate.

Syllabus

LEARNING UNIT 1. EMAIL MARKETING: WHY SHOULD YOU INCLUDE IT IN YOUR MARKETING STRATEGY?

What Is Email Marketing and Why Use It?
How to Build a High-Quality Contact List
Lead Magnet Ideas to Grow Your Contact List
Divide and conquer! Segment your subscriber list
Create subscription forms that comply with the GDPR

LEARNING UNIT 2. HOW TO CREATE SUCCESSFUL EMAIL MARKETING CAMPAIGNS

Key Tips for Creating a Successful Email Marketing Strategy
SPAM Words and Topics to Avoid in Your Email Campaigns
The Anatomy of a Newsletter That Drives Conversions
Design templates—don't overthink it, just create professional newsletters!
The content of the message does matter
Original CTAs That Generate Clicks
The Best Email Marketing Platforms
Optimize with A/B Testing

LEARNING UNIT 3. EMAIL MARKETING AUTOMATION

What is email marketing automation?
Email Marketing vs. Transactional Email
Benefits of Creating Workflows and Automating Emails
Key Tips for Increasing Your Email Open and Click-Through Rates
Email Marketing Metrics

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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Are the masterclasses live?

Who is it intended for?

What features does Educa PHAROS have?

What guarantees does Educa PHAROS offer?

Why is Educa PHAROS the best solution?

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.