Digital Marketing Basics

Name: Digital Marketing Basics
Brand: Educa PHAROS
SKU: AFO028JB5
Availability: InStock

Cross-cutting

Digital Skills

Duration

55h

PRESENTATION

Having a strategy for Digital Marketing It is essential for any online business because it helps improve visibility, increase the number of visitors, and generate more sales. Therefore, digital marketing is essential for any organization. With Digital Marketing Basics You'll gain a comprehensive overview of the most important marketing concepts, and it will allow you to delve into the development of shares specific areas such as social media management, tools for customer management, blogging, or search engine optimization. You'll become familiar with key concepts that will help you better understand how a marketing department works and how its efforts can contribute to the business success.

Objectives

Learn about the The Importance of Marketing in a Company.
To study the Key metrics in a marketing plan.
Learn how to manage social media and create high-quality content.
Develop a proper customer management using specific tools.
Managing a brand reputation crisis.
Positioning a Brand and learn a keyword strategy.

Syllabus

VIDEO LESSON 1. MARKETING PLANNING VIDEO LESSON 2. FROM TRADITIONAL MARKETING TO DIGITAL MARKETING VIDEO LESSON 3. DESIGNING A MARKETING PLAN: KEY STAGES VIDEO LESSON 4. REFERRAL MARKETING VIDEO LESSON 5. COMMERCIAL COMMUNICATION IN MARKETING VIDEO LESSON 6. SUCCESSFUL STRATEGIES WITH CONTENT MARKETING VIDEO LESSON 7. TYPES OF SOCIAL MEDIA VIDEO LESSON 8. THE ROLE OF THE COMMUNITY MANAGER: HOW TO HANDLE NEGATIVE COMMENTS OR A REPUTATION CRISIS? VIDEO LESSON 9. WHAT IS A SOCIAL MEDIA PLAN AND WHY IS IT IMPORTANT TO CREATE ONE? VIDEO LESSON 10. HIGH-QUALITY CONTENT ON SOCIAL MEDIA VIDEO LESSON 11. STORYTELLING FOR YOUR MARKETING STRATEGY VIDEO LESSON 12. USING BLOGS IN MARKETING VIDEO LESSON 13. KPIs IN MARKETING VIDEO LESSON 14. SEO FOR YOUR E-COMMERCE BUSINESS VIDEO LESSON 15. PHASES OF GROWTH MARKETING AND BEST PRACTICES VIDEO LESSON 16. CUSTOMER RELATIONSHIP MANAGEMENT AND RELATIONAL MARKETING

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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Are the masterclasses live?

Who is it intended for?

What features does Educa PHAROS have?

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Why is Educa PHAROS the best solution?

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.