Customer Experience

Industry-Specific
Digital Skills

Other Sectors

Duration

10 a.m.

PRESENTATION

A professional with experience in customer management is highly valued by companies as a way to achieve business success. Only those companies that are capable of creating unique products and experiences Exclusive purchasing strategies are what allow companies to stand out in the market and maintain their competitive position. Thanks to Customer Experience You'll be able to attract and retain customers by identifying key areas for improvement and spotting opportunities in the relationships built between the brand and the consumer.

Become a specialized professional with the most innovative customer management tools through a training entirely practical and tailored to market needs.

Objectives

  • Create strategies directed to improve customer satisfaction.

  • Designing experiences of purchase unique.

  • Attract and Retain customers to maintain long-term relationships.

  • Learn about the tools the most innovative ways to gain in-depth insight into customers.

Syllabus

TEACHING UNIT 1. CUSTOMER JOURNEY: THE CUSTOMER JOURNEY YOU NEED TO UNDERSTAND Customer journey: Understand your customers’ motivations The customer journey: Identify key moments of interaction between the user and the company Suggestions for improvement to encourage customer return Tools for Creating the Perfect Customer Journey Trends and Challenges in Developing a Customer Journey Map Introduction to the Buyer Persona: The Ideal Customer How to Create Your Buyer Persona LEARNING UNIT 2. USER EXPERIENCE AS THE FOUNDATION OF YOUR STRATEGY UX/CX to Give Your Company a Competitive Advantage CJM to Optimize the User Experience and Your Funnel What Benefits Does a Customer Journey Map Offer? MOT and Pain Points Voice of the Customer (VOC) and Experience Redesign LEARNING UNIT 3. BUILD CUSTOMER LOYALTY The company understands customer needs Increased customer satisfaction Personalized customer service Unique customer records in the database Improved customer service
Request for Information

Related MOOCs

Course
The Course on Workplace Risk Prevention, Ergonomics, and Mental Health addresses the growing need to ensure environments...
Course
In the age of remote work, hyperconnectivity has put companies under the scrutiny of the Labor Inspectorate....
Course
In a world of global digitization, hyperconnectivity has gone from being an advantage to becoming a challenge...

Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
Scroll to Top
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.