Business Editorial Department

Name: Business Editorial Department
Brand: Educa PHAROS
SKU: AFO028F8S
Availability: InStock

Cross-cutting

Digital Skills

Soft skills

Duration

8:00 p.m.

PRESENTATION

The business writing It aims to convey information about the company in a logical, accurate, and engaging manner. It is a way of communicating so that customers, creditors, and others outside the company can understand the reports, emails, and verbal communications—without needing to be experts in the field. Our Business Writing Course begins with the study of the documentation of the company in its day-to-day operations and in connection with the Government Agencies and then focus on communicating this information to all those involved. This will ensure high-quality business writing, thereby preventing problems for the company and enabling a financial savings important.

Objectives

Learn about the documentation generated by the company in its dealings with customers, creditors, and Government Agencies.
Manage and process information within the company and its procedures for file.
Provide personalized service and handle potential difficult situations and complaints appropriately.
Organize and file documentation and records in an orderly manner using the Public Administration.

Syllabus

TEACHING UNIT 1. THE CUSTOMER

The customer
Customer Behavior
Customer Needs
Types of Customers
Customer Behavior Analysis
Factors Influencing Customer Behavior
Customer Behavior Models

TEACHING UNIT 2. CUSTOMER LOYALTY

Relationship Marketing
The Marketing Approach
Relationship Marketing (CRM)
Concept of Loyalty
Today's Customer
Market Orientation vs. Product Orientation
Concept of Loyalty

TEACHING UNIT 3. CAUSES AND CONSEQUENCES OF LOYALTY

Reasons for Loyalty
Customer Perception
The product factor
The brand
The Price Factor
Distribution channel
The Promotion
Consequences of Loyalty

TEACHING UNIT 4. LOYALTY MANAGEMENT

Introduction
Business Differentiation
Cornerstones of the Company
Internal Customer Loyalty
Investor Loyalty
The Ladder of Loyalty
Delivering Value to the Customer

TEACHING UNIT 5. CUSTOMER LOYALTY AND RETENTION

Preliminary Considerations
Practical Aspects of Negotiation
Strategies for Closing the Sale
How to Provide Excellent After-Sales Service
Loyalty Programs
Design of the Loyalty Program
Measuring Loyalty Programs

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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Are the masterclasses live?

Who is it intended for?

What features does Educa PHAROS have?

What guarantees does Educa PHAROS offer?

Why is Educa PHAROS the best solution?

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.