Artificial Intelligence in the Company

Industry-Specific
Digital Skills

Schedule

Duration

50h

PRESENTATION

Artificial Intelligence in Business provides a solid understanding of the fundamentals and applications of artificial intelligence (AI) within the business world. Through its instructional units, you will delve into the core concepts of AI, its historical development, and its modern-day significance. You will also learn about different types of AI, explore AI tools specifically designed for business, and understand the algorithms used in their implementation. Additionally, you will see how AI can transform business decision-making and process optimization. Key applications covered include people analytics, inventory and demand forecasting, customer segmentation, web recommendations, and business process improvement.

Objectives

  • To understand the fundamentals of Artificial Intelligence and its historical evolution.

  • To recognize the importance of AI in the business context and its transformative potential.

  • To identify the different types of AI and understand the algorithms used in its implementation.

  • To apply AI in the enterprise, such as People Analytics, stock prediction, customer segmentation and process improvement.

  • To use AI to perform data analysis and gain valuable information for business decision making.

  • To apply AI techniques for customer loyalty and market trend identification.

  • To improve business processes using business AI tools.

Syllabus

DIDACTIC UNIT 1. THE POTENTIAL OF ARTIFICIAL INTELLIGENCE 1. Introduction to artificial intelligence 2. History 3. The importance of AI 4. Types of artificial intelligence 5. Algorithms applied to artificial intelligence DIDACTIC UNIT 2. APPLICATIONS IN BUSINESS 1. People Analytics 2. Prediction: stocks, demands, behaviors 3. Segmentation: Offer Analysis. Identification of Trends 4. Enhancing Customer Loyalty through Reinforcement Learning 5. Web Recommender Systems 6. Process improvement DIDACTIC UNIT 3. RELATIONSHIP BETWEEN AI AND CHATBOTS 1. Chatbots and the role of Artificial Intelligence (AI) 2. Uses and benefits of chatbots 3. Difference between bots, chatbots and AI DIDACTIC UNIT 4. AREAS OF APPLICATION OF CHATBOTS 1. Areas of Application of Chatbots 2. Development of a chatbot with ChatterBot and Python 3. Development of a chatbot for Facebook Messenger with Chatfuel
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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