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Artificial Intelligence and Marketing

Cross-cutting
Digital Skills

IA Academy

Duration

35h

PRESENTATION

Today, the convergence of artificial intelligence (AI) and marketing is essential for business success. AI offers tools and techniques that are revolutionizing the way companies interact with consumers, enabling unprecedented personalization, predictive analytics, and process automation. In this context, understanding how to integrate AI into marketing strategies is essential for maintaining relevance and competitiveness in a constantly evolving market. This Artificial Intelligence and Marketing Course provides a solid understanding of the fundamental principles of AI and its specific application in the field of digital marketing.

Objectives

· Understand the fundamentals of artificial intelligence and its application in marketing. · Master digital marketing tools to improve your online presence. · Explore the role of Big Data and e-commerce in modern marketing strategies. · Apply inbound marketing techniques to attract and retain customers. · Analyze the customer journey and develop effective buyer personas. · Implement advanced SEO techniques to improve visibility in search engines. · Use AI to automate marketing processes and optimize operational efficiency.

Syllabus

COURSE UNIT 1. INTRODUCTION TO ARTIFICIAL INTELLIGENCE COURSE UNIT 2. DIGITAL MARKETING TEACHING UNIT 3. MARTECH, DATA MARKET (BIG DATA), AND E-COMMERCE TEACHING UNIT 4. INBOUND MARKETING FUNDAMENTALS TEACHING UNIT 5. CUSTOMER JOURNEY AND BUYER PERSONA TEACHING UNIT 6. SEO AND SEARCH ENGINE OPTIMIZATION LEARNING UNIT 7. APPLICATIONS OF AI IN DIGITAL MARKETING LEARNING UNIT 8. AI AND MARKETING AUTOMATION LEARNING UNIT 9. ADVANCED CONTENT STRATEGIES LEARNING UNIT 10. CONTINUOUS OPTIMIZATION AND ADAPTATION
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
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Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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