Analytical Skills in Digital Marketing

Name: Analytical Skills in Digital Marketing
Brand: Educa PHAROS
SKU: AFO028Q6N
Availability: InStock

Corporate

Digital Skills

Business Management and Finance

Duration

8:00 p.m.

PRESENTATION

Digitalization is transforming many areas of business. Marketing is undoubtedly one of the most affected. Nowadays, potential customers are constantly exposed to large amounts of information through networks and media. Marketing has had to adapt to this context through deeper market research that can provide detailed information on consumer needs, preferences and behaviors according to changing demands. Thanks to the Analytical Skills in Digital Marketing course, you will acquire basic knowledge of marketing, in-depth knowledge of digital marketing and market research.

Objectives

To study digital marketing and its differences with traditional marketing.
To analyze digital marketing strategies.
To deepen in market research.
To differentiate between quantitative and qualitative analysis.

Syllabus

DIDACTIC UNIT 1. THE MARKETING REVOLUTION: FROM TRADITIONAL MARKETING TO DIGITAL MARKETING 1. Evolution of the Marketing Concept and Content: Exchange as the Criterion for Defining Its Scope 2. The role of marketing in the economic system 3. Strategic marketing management and types of marketing 4. Marketing mix 5. The Marketing Planning Process 6. SWOT analysis and marketing strategies DIDACTIC UNIT 2. NEW DIGITAL MARKETING STRATEGIES 1. Digital Marketing vs. traditional marketing 2. Business research in digital marketing 3. Integrating the Internet into the Marketing Strategy 4. Digital marketing strategy 5. Online Strategic Marketing DIDACTIC UNIT 3. MARKET RESEARCH: DEFINITION AND TYPES 1. Market research 2. Application Areas of Market Research 3. Types of market research design 4. Market segmentation 5. Types of market 6. Positioning DIDACTIC UNIT 4. MARKET RESEARCH AND ANALYSIS 1. Marketing research. Delimitation and definition 2. Research process and design 3. Qualitative research and observation 4. Quantitative research 5. Business Experimentation 6. Sampling 7. Field work and information processing

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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Are the masterclasses live?

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Why is Educa PHAROS the best solution?

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.