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Analytical Skills in Digital Marketing

Corporate
Digital Skills

Business Management and Finance

Duration

8:00 p.m.

PRESENTATION

The digitization is transforming various areas of the company. Marketing is, without a doubt, one of the most affected. Today, potential customers are constantly exposed to large amounts of information through social media and other media outlets. Marketing has had to adapt to this context through more in-depth market research that can provide detailed insights into consumers’ needs, preferences, and behaviors in line with changing demands. Thanks to this Course on Analytical Skills in Digital Marketing you will acquire basic knowledge on marketing, with a focus on digital marketing and market research.

Objectives

  1. To study digital marketing and how it differs from traditional marketing.

  2. Analyze the strategies in digital marketing.

  3. To explore the studies markets.

  4. Distinguish between analyses quantitative y qualitative.

Syllabus

TEACHING UNIT 1. THE MARKETING REVOLUTION: FROM TRADITIONAL MARKETING TO DIGITAL MARKETING

  1. Introduction
  2. Concept of Digital Marketing
  3. Functions and Objectives of Digital Marketing
  4. Benefits of Digital Marketing
  5. Characteristics of the Internet as a Digital Marketing Medium

TEACHING UNIT 2. NEW DIGITAL MARKETING STRATEGIES

  1. Digital Marketing vs. Traditional Marketing
  2. Market Research in Digital Marketing
  3. Integrating the Internet into the Marketing Strategy
  4. Digital Marketing Strategy
  5. Strategic Internet Marketing

TEACHING UNIT 3. THE STUDY OF MARKETS AND THEIR TYPES

  1. Market Research
  2. Areas of Application for Market Research
  3. Types of Market Research Designs
  4. Market Segmentation
  5. Market Types
  6. Positioning

TEACHING UNIT 4. MARKET RESEARCH AND ANALYSIS

  1. Marketing Research: Scope and Definition
  2. Research Process and Design
  3. Qualitative Research and Observation
  4. Quantitative Research
  5. Commercial experimentation
  6. Sampling
  7. Fieldwork and Data Analysis
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
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Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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