AI Marketing

Name: AI Marketing
Brand: Educa PHAROS
SKU: AFO0293Z6
Availability: InStock

Cross-cutting

Digital Skills

IA Academy

Duration

35h

PRESENTATION

Discover how artificial intelligence is revolutionizing digital marketing with our AI Marketing Course! In a world where automation and data analysis drive strategy, you’ll learn how to use AI-powered tools to optimize your campaigns, personalize content, and enhance the customer experience. The use of machine learning, big data, and automation enables brands to create more precise and effective strategies. You’ll gain knowledge about branding, content marketing, AI-powered SEO optimization, and programmatic advertising, among other topics. You’ll learn how to apply artificial intelligence to improve customer engagement, use chatbots and virtual assistants, and optimize digital marketing campaigns with predictive analytics.

Objectives

· Understand the impact of artificial intelligence on digital marketing. · Apply machine learning and big data to personalize strategies. · Develop AI-optimized content for SEO and social media. · Implement chatbots and virtual assistants in customer service. · Analyze the use of computer vision for branding and advertising. · Optimize digital advertising campaigns using AI. · Apply NLP (natural language processing) in conversational marketing.

Syllabus

LESSON 1. THE POTENTIAL OF ARTIFICIAL INTELLIGENCE LESSON 2. APPLICATIONS OF AI IN DIGITAL MARKETING LESSON 3. AI and Marketing Automation TEACHING UNIT 4. NEW TOOLS FOR CONTENT CREATION TEACHING UNIT 5. IMPROVE YOUR SEO RANKING TEACHING UNIT 6. ETHICAL IMPLICATIONS OF ARTIFICIAL INTELLIGENCE LESSON UNIT 7. SUCCESS STORIES: COMPANIES USING AI IN THEIR MARKETING STRATEGIES

Request for Information

Name *

Last Name *

Country

Phone

Email *

Company

Job Position

Sector

Message

I have read and agree to the Privacy Policy

Related MOOCs

Workplace Risk Prevention, Ergonomics, and Mental Health

The Course on Workplace Risk Prevention, Ergonomics, and Mental Health addresses the growing need to ensure environments...

Digital Disconnection and Legal Compliance in the Workplace

In the age of remote work, hyperconnectivity has put companies under the scrutiny of the Labor Inspectorate....

The Right to Digital Disconnection, Health, and Work Ethics

In a world of global digitization, hyperconnectivity has gone from being an advantage to becoming a challenge...

Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Are the masterclasses live?

Who is it intended for?

What features does Educa PHAROS have?

What guarantees does Educa PHAROS offer?

Why is Educa PHAROS the best solution?

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.