Analytical Skills in Digital Marketing

Name: Analytical Skills in Digital Marketing
Brand: Educa PHAROS
SKU: AFO028Q6N
Availability: InStock

Corporate

Digital Skills

Business Management and Finance

Duration

8:00 p.m.

PRESENTATION

Digitalization is transforming many areas of business. Marketing is undoubtedly one of the most affected. Today, potential customers are constantly exposed to large amounts of information through social media and other media. Marketing has had to adapt to this context by taking a more in-depth market research that can provide detailed information on consumer needs, preferences, and behaviors in response to changing demands. Thanks to the Analytical Skills in Digital Marketing Course, you will gain a basic understanding of marketing and an in-depth understanding of digital marketing and market research.

Objectives

To study digital marketing and how it differs from traditional marketing.
To analyze digital marketing strategies.
To expand in the market research.
To distinguish between quantitative and qualitative analysis.

Syllabus

TEACHING UNIT 1. THE MARKETING REVOLUTION: FROM TRADITIONAL MARKETING TO DIGITAL MARKETING 1. Evolution of the Marketing Concept and Content: Exchange as the Criterion for Defining Its Scope 2. The Role of Marketing in the Economic System 3. Strategic Marketing Management and Types of Marketing 4. Marketing Mix 5. The Marketing Planning Process 6. SWOT Analysis and Marketing Strategies TEACHING UNIT 2. NEW DIGITAL MARKETING STRATEGIES 1. Digital Marketing vs. Traditional Marketing 2. Market Research in Digital Marketing 3. Integrating the Internet into the Marketing Strategy 4. Digital Marketing Strategy 5. Online Strategic Marketing TEACHING UNIT 3. MARKET RESEARCH: DEFINITION AND TYPES 1. Market Research 2. Application Areas of Market Research 3. Types of Market Research Design 4. Market Segmentation 5. Types of Markets 6. Positioning TEACHING UNIT 4. MARKET RESEARCH AND ANALYSIS 1. Marketing Research: Scope and Definition 2. Research Process and Design 3. Qualitative Research and Observation 4. Quantitative Research 5. Business Experimentation 6. Sampling 7. Fieldwork and Information Processing

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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

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Why is Educa PHAROS the best solution?

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.