Social Media Strategy

Name: Social Media Strategy
Brand: Educa PHAROS
SKU: AFO028MS8
Availability: InStock

Cross-cutting

Digital Skills

Duration

45h

PRESENTATION

Currently, Social media strategy has become a cornerstone of success for any business. Companies are looking for experts capable of designing and implementing digital communication plans that effectively connect with your audience. The course Social Media Strategy offers you the opportunity to acquire essential skills in a sector that is constantly growing and has high job demand. You'll learn how to Create a social media plan, set clear goals, and organize an engaging and relevant content calendar. In addition, You'll master social media monitoring to assess the impact of your actions. Taking this course will not only enhance your professional profile, but it will also place you at the forefront of organizational communication, preparing you to successfully tackle the challenges of digital marketing. Don't get left behind—become a leader in the world of social media!

Objectives

Understanding the importance of social media marketing in today's business strategy.
Develop a social media plan aligned with the organization's communication objectives.
Define and set clear goals for planning social media campaigns.
Identify the types of communication within the organization and its impact on social media.
Create an Effective Content Calendar to manage social media presence.
Develop high-quality content that encourages interaction and engagement on social media.
Implement monitoring tools to evaluate social media performance.

Syllabus

VIDEO LESSON 1. INTRODUCTION VIDEO LESSON 2. SOCIAL MEDIA MARKETING VIDEO LESSON 3. ORGANIZATIONAL COMMUNICATION: TYPES OF COMMUNICATION VIDEO LESSON 4. WHAT IS A SOCIAL MEDIA PLAN, AND WHY IS IT IMPORTANT TO CREATE ONE? VIDEO LESSON 5. SOCIAL MEDIA STRATEGY VIDEO LESSON 6. GOAL SETTING: PLANNING AND ACTIONS VIDEO LESSON 7. HOW TO ORGANIZE A DIGITAL COMMUNICATION PLAN: OWNED, EARNED, AND PAID MEDIA VIDEO LESSON 8. CONTENT CALENDAR FOR A COMPANY’S SOCIAL MEDIA CHANNELS VIDEO LESSON 9. HIGH-QUALITY CONTENT ON SOCIAL MEDIA VIDEO LESSON 10. SOCIAL MEDIA MONITORING

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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Are the masterclasses live?

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What features does Educa PHAROS have?

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Why is Educa PHAROS the best solution?

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.