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Social Media Management

Industry-Specific
Digital Skills

Marketing and Communications

Duration

200 hours

PRESENTATION

Today, social media accounts for a significant portion of business for many companies and has a particularly strong influence on online reputation and recognition of these. The wide audience that can be reached through them has been the key to the success of many businesses who have achieved “to go viral” its products and services through these channels. Throughout the Social Media Management Course You’ll learn how to independently and comprehensively manage your company’s various social media platforms, allowing you to take advantage of the enormous opportunities they offer. INESEM provides students with a flexible and innovative online training method, featuring up-to-date content and a team a specialized teacher nearby.

Objectives

  • Understanding the Importance of Social Media and its benefits for the company.

  • Distinguish between the different Types of Social Media that exist.

  • Learning to Manage efficiently each of the main social media.

  • Develop advertising campaigns across various social media platforms.

  • Improve our online reputation, attract new audiences, and build loyalty among our existing community.

Syllabus

TEACHING UNIT 1. INTRODUCTION AND CONTEXT OF SOCIAL MEDIA 1. Concept and Evolution of Social Media 2. Types of Social Networks 3. The Current Importance of Social Media 4. Prosumer 5. Valuable Content 6. Viral Marketing 7. The Role of the Community Manager 8. Social Media Plan 9. Online Reputation TEACHING UNIT 2. FACEBOOK MANAGEMENT 1. Getting Started with Facebook 2. Facebook for Businesses 3. Setting Up a Fan Page 4. Messaging Settings: Facebook Messenger 5. Types of Posts 6. Creating Events 7. Facebook Marketplace 8. Page Administration 9. Facebook Insights 10. Account Center, Facebook Business Suite, Facebook Business Manager LEARNING UNIT 3. INSTAGRAM MANAGEMENT 1. Introduction to Instagram 2. Instagram for Businesses 3. Content Creation 4. Using Hashtags 5. Instagram Stories 6. Creative Tools 7. Collaborating with Influencers 8. Key Metrics 9. Instagram Updates 10. Features of the Paid Version LEARNING UNIT 4. X CORP MANAGEMENT 1. Introduction to X Corp. 2. Basics of X Corp. 3. X Corp for Businesses 4. Customer Service Through X Corp. 5. Content 6. Using Hashtags and Trending Topics 7. X Corp. Analytics 8. TweetDeck 9. Audiense 10. Hootsuite 11. Premium Version Features LEARNING UNIT 5. LINKEDIN MANAGEMENT 1. Introduction to LinkedIn 2. LinkedIn for Businesses 3. Profile Creation and Optimization 4. Groups 5. SEO for LinkedIn 6. LinkedIn Analytics 7. LinkedIn Recruiter LEARNING UNIT 6. YOUTUBE MANAGEMENT 1. Introduction to YouTube 2. Video Marketing 3. Creating a Business Channel 4. Channel Optimization 5. Content Creation 6. Comment Management 7. YouTube Analytics 8. YouTube vs. Vimeo 9. Keyword Tool 10. YouTube Trends LEARNING UNIT 7. TWITCH MANAGEMENT 1. Introduction to Twitch 2. The Success of Twitch 3. Growing Your Subscriber Base on Twitch 4. Content and Recommendations 5. Twitch and Influencers 6. Streamlabs 7. Advertising on Twitch 8. Tracking and Measuring Results LEARNING UNIT 8. TIKTOK MANAGEMENT 1. What Is TikTok and How Does It Work? 2. Creating Content on TikTok 3. Strategies for Gaining Followers (Hashtags, Likes, Challenges, etc.) 4. The Role of Marketing on TikTok 5. TikTok and Influencers 6. TikTok Ads LEARNING UNIT 9. SOCIAL MEDIA ADVERTISING—FACEBOOK ADS 1. Introduction to Facebook Ads 2. Types of Campaigns and Advertising Objectives 3. Targeting: Audiences 4. Budget 5. Ad Formats 6. Placements 7. Ads Manager 8. Ad Tracking and Optimization 9. Facebook Pixel 10. How to Manage Instagram Ads from Facebook Ads Manager LEARNING UNIT 10. SOCIAL MEDIA ADVERTISING – X CORP. ADS 1. Advertising Objectives 2. Audiences on X Corp 3. Ad Types 4. Ads Manager 5. Creating and Optimizing Campaigns 6. X Corp. Cards 7. Installing Tracking Code 8. Remarketing Lists LEARNING UNIT 11. SOCIAL MEDIA ADVERTISING – LINKEDIN ADS 1. Introduction to LinkedIn Ads 2. Ad Formats 3. Advertising Objectives 4. Creating Campaigns 5. Targeting 6. Budget 7. Tracking and Measuring Results LEARNING UNIT 12. SOCIAL MEDIA ADVERTISING—YOUTUBE ADVERTISING 1. Benefits of YouTube Advertising 2. YouTube and Google Ads 3. Types of YouTube Ads 4. Running YouTube Ad Campaigns with Google Ads 5. Creating Ads on YouTube LEARNING UNIT 13. SOCIAL MEDIA ADVERTISING—TIKTOK ADS 1. Introduction to TikTok Ads Manager 2. Creating an Advertising Campaign on TikTok 3. Types of Content and Key Tools 4. Tracking and Monitoring Results
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
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Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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