Product Management

Name: Product Management
Brand: Educa PHAROS
SKU: AFO028HFY
Availability: InStock

Cross-cutting

Digital Skills

Soft skills

Duration

8:00 p.m.

PRESENTATION

This training in Product Management It equips you to analyze and manage product portfolios for companies in any industry. Throughout the lessons, you'll apply all the phases involved in launching a new product, as well as the strategies to optimize product adoption by the market. Successful product management requires a comprehensive understanding of customer needs and the possibilities we can offer in terms of features y formats. For this reason, you'll learn how to develop minimum viable products that adapt quickly to changes in the environment and, in turn, allow for greater efficiency in the creative process y productive.

Objectives

Discover the keys to development and the product management.
Knowing how to make strategic decisions about the product portfolio.
Develop a minimum viable product tailored to the circumstances of the company.
Offer customers the features they need and optimize costs.

Syllabus

TEACHING UNIT 1. PRODUCT INNOVATION 1. Characteristics of a digital product 2. Stages of a digital product 3. Product Roadmap and Project Team 4. Google Design Sprints 5. MVP: Minimum Viable Product 6. Scalability 7. Barriers to Entry and Switching Costs (Lock-in) 8. Success Stories TEACHING UNIT 2. PRODUCT-MARKET FIT 1. Product Strategy 2. Pricing Strategy: Skimming, Penetration, Bundles, and Anchoring 3. Distribution Strategy: Main Channels 4. Communication Strategy: Storybrand and Brandscript LEARNING UNIT 3. CONTINUOUS IMPROVEMENT AND LEADERSHIP 5. Interaction as an Alternative to Linear Planning 6. Communication and Motivation 7. Characteristics of Participatory Leadership 8. Disruptive Thinking and Idea Development 9. Trial and Error, Learning by Doing

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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Are the masterclasses live?

Who is it intended for?

What features does Educa PHAROS have?

What guarantees does Educa PHAROS offer?

Why is Educa PHAROS the best solution?

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.