Storytelling

Corporate
Digital Skills

Business Management and Finance

Duration

8:00 p.m.

PRESENTATION

The Storytelling is a communication technique that involves telling stories in order to connect emotionally with the audience. There’s also “Storydoing,” which is a first-person storytelling approach that allows brands to create more authentic experiences. The goal of the Storydoing is to make the user feel like they are part of the story, whereas storytelling turns the user into a mere spectator of that story. With this training program in Storytelling You'll learn how to apply this technique to various professional fields such as journalism, television, marketing, politics y health. In addition, you'll learn about tools for storytelling, visual storytelling, and storydoing.

Objectives

  • Knowing how to use the storytelling in various professional fields.

  • Learn about useful tools for storytelling.

  • Learn how to create stories visuals.

  • To study the concept of storydoing and its relationship to storytelling.

Syllabus

TEACHING UNIT 1. STORYTELLING IN VARIOUS PROFESSIONAL FIELDS 1. Journalistic storytelling 2. The use of storytelling in television fiction 3. Marketing and storytelling 4. Storytelling as a political tool 5. Storytelling in the healthcare field 6. The Power of Storytelling in the Legal Field TEACHING UNIT 2. TOOLS FOR CREATING STORIES 1. General Introduction to Digital Storytelling 2. ThingLink 3. Taggstar 4. PicLits 5. ZooBurst 6. Story Bird 7. Storify TEACHING UNIT 3. VISUAL STORYTELLING 1. Mind maps and animations 2. Infographics 3. Post-photography 4. Collaborative video TEACHING UNIT 4. FROM STORYTELLING TO STORYDOING 1. From storytelling to storydoing 2. Examples of storydoing applications 3. Best streaming platforms for telling your story live 4. Influencers for creating and promoting storydoing campaigns
Request for Information

Related MOOCs

Course
The Course on Workplace Risk Prevention, Ergonomics, and Mental Health addresses the growing need to ensure environments...
Course
In the age of remote work, hyperconnectivity has put companies under the scrutiny of the Labor Inspectorate....
Course
In a world of global digitization, hyperconnectivity has gone from being an advantage to becoming a challenge...

Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
Scroll to Top
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.