Web Analytics & Digital Marketing

Name: Web Analytics & Digital Marketing
Brand: Educa PHAROS
SKU: AFO028CJT
Availability: InStock

Corporate

Digital Skills

Business Management and Finance

Duration

8:00 p.m.

PRESENTATION

With This Web Analytics & Digital Marketing Course You'll be entering an industry that is currently experiencing significant lawsuit and where new requests are made every day jobs with qualified specialists in the field, given the importance of the digital environment has gained in the market in recent years. Therefore, if we are unable to interpret the data provided by online metrics, an online business is practically doomed—both in terms of its viability and its ability to continue growing. That’s why, in this course, we’ll learn how to create an online marketing plan, monitor its progress, and translate its objectives into strategies for measuring our website’s performance—so that we can maximize profits and elevate our business.

Objectives

Understand and apply the main tools of web analytics.
Learn the bidding system and how to use it to get the most out of the campaigns.
Knowing how to develop a digital marketing plan and how to implement it follow-up.
Identify your Google Analytics 4 environment and learn how to manage it.
Knowing how to handle a potential penalty from Google.
Understand the importance of metrics in the web environment.

Syllabus

TEACHING UNIT 1. MARKETING PLANNING 1. Sales Forecasting Techniques 2. Strategic Marketing 3. The Marketing Plan 4. Marketing Plan Audit: External and Internal Control TEACHING UNIT 2. INTRODUCTION TO SEO 1. The Importance of SEO 2. How Search Engines Work 3. Google: Algorithms and Updates 4. How to Recover from a Google Penalty 5. SEO Strategy TEACHING UNIT 3. INTRODUCTION TO SEM 1. Introduction to SEM 2. Key Concepts of SEM 3. Bidding System and Ad Quality 4. Getting Started with Google Ads 5. Creating High-Quality Ads 6. Key Performance Indicators in SEM LEARNING UNIT 4. GOOGLE ANALYTICS 4 1. What Is Google Analytics 4? 2. Differences from Universal Analytics 3. Implementing Google Analytics 4 4. Google Analytics 4 Analytics Tools 5. Identity Spaces 6. Advantages of Google Analytics 4 7. Disadvantages of Google Analytics 4

Request for Information

Name *

Last Name *

Country

Phone

Email *

Company

Job Position

Sector

Message

I have read and agree to the Privacy Policy

Related MOOCs

Workplace Risk Prevention, Ergonomics, and Mental Health

The Course on Workplace Risk Prevention, Ergonomics, and Mental Health addresses the growing need to ensure environments...

Digital Disconnection and Legal Compliance in the Workplace

In the age of remote work, hyperconnectivity has put companies under the scrutiny of the Labor Inspectorate....

The Right to Digital Disconnection, Health, and Work Ethics

In a world of global digitization, hyperconnectivity has gone from being an advantage to becoming a challenge...

Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Are the masterclasses live?

Who is it intended for?

What features does Educa PHAROS have?

What guarantees does Educa PHAROS offer?

Why is Educa PHAROS the best solution?

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.