Neuromarketing

Name: Neuromarketing
Brand: Educa PHAROS
SKU: AFO017909
Availability: InStock

Corporate

Digital Skills

Business Management and Finance

Duration

55h

PRESENTATION

The neuromarketing It is a discipline that combines neuroscience and marketing and aims to identify and understand the information processes of the human brain in order to make more effective marketing and advertising decisions. This is the science that studies the processes that take place at the brain the human aspect of decision-making in purchase. The reason why consumers do or do not buy a product. With this training program in Neuromarketing You will be able to understand the scope of the concepts associated with neuromarketing and its applicability by analyzing real-world cases and by studying the effects that the Advertising and Brands have in mind, in addition to providing a set of resources to develop successful strategies.

Objectives

Understand the scope of the concepts associated with the Neuromarketing and Its Applications analyzing real-life cases and studying the effects that advertising and brands have on the mind.
Conduct research commercial and market-related.
Identify the different analytical tools.

Syllabus

TEACHING UNIT 1. FROM MARKETING TO NEUROMARKETING.

Concepts and Fundamentals of Neuromarketing.
Fundamentals of Neuromarketing: Neural Bases Applied to Consumer Behavior and Purchase Decision-Making.
Brain Structure and Function.
The Scientific Basis of Neuromarketing.
Memory and attention.
The Five Senses + 1

TEACHING UNIT 2. BUSINESS AND MARKET RESEARCH.

Real-world studies and case studies.
Research on consumer behavior.
Analysis of purchasing behavior.

TEACHING UNIT 3. NEUROMARKETING LABORATORY

Analysis tools.
Examples applied to real-world market situations.

TEACHING UNIT 4. PERCEPTIONS AND REALITIES.

Factors that shape our perceptions.
The Senses.

TEACHING UNIT 5. FUNDAMENTALS OF MARKETING THROUGH NEUROMARKETING

Application of knowledge.
Branding: Neuromarketing Applied to Product and Brand Positioning.
The 4Ps and Neuromarketing.
Conceptualization, communication, and image.
Communication, Promotion, and Advertising.
Product design and placement.
E-commerce.

TEACHING UNIT 6. ADVERTISING AND MANIPULATION.

Biological Patterns of Shopping Behavior.
Mirror neurons.
The tendency to follow others.
Endogenous and exogenous factors that influence consumption behavior.

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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Are the masterclasses live?

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Why is Educa PHAROS the best solution?

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.