Strategic Communication in Human Resources

UNIT 1. COMMUNICATION SKILLS Communication, the most valued skill Communicator skills Effective oral communication Importance of communication in leadership UNIT 2. COMMUNICATION AND BRANDING The importance of internal branding Brand identity: key to internal communication Communication strategy to promote the brand Internal and external branding as a catalyst for change UNIT 3. BUSINESS COMMUNICATION Introduction to business communication Process and elements of communication The quality of business communications Types of communications: Internal and external Types of business communication UNIT 4. CORPORATE INTEGRATED COMMUNICATION POLICIES ICP or integrated communication policies Training in communication for executives Organization of public events Attitudes and behaviour towards the media UNIT 5. CORPORATE SOCIAL RESPONSIBILITY AND SOCIAL MARKETING Introduction to Social Marketing Characteristics of Social Marketing Social Responsibility and Ethics in Marketing Types of Social Marketing Social Marketing and Social Responsibility The expansion of the concept of marketing Social Marketing Plan Company results with Corporate Social Marketing Programmes UNIT 6. STAKEHOLDERS Stakeholders Definition and types of stakeholders Relationships with stakeholders CSR and Stakeholders UNIT 8. DIGITAL CULTURE Leadership and digital business New ways of leading teams in the digital era New ways of working Skills for work in the digital era Knowledge management Talent management in the new organizational models Managing High Performance Teams Corporate Culture UNIT 8. VIRTUAL COMMUNICATION. EDUCATIONAL AND COMMUNICATIVE MODEL Business training in new technologies Corporate Social Networks The Employee Customer: Internal Marketing UNIT 9. CONFLICT AND NEGOTIATION Distinction between conflict and negotiation Conflict theory Conflict resolution in work teams The importance of negotiation in team management Types of negotiation