Master's Degree in Continuing Education in Business Administration and Management of Engineering and Construction Projects
PRESENTATION
The Master’s in Business Administration and Management of Engineering and Construction Projects is an expert-level program designed for professionals in the infrastructure sector seeking specialization in engineering project management and business management in construction. This strategic program prepares you to manage advanced construction projects, addressing scope and contract management—crucial elements for the success of any initiative. You will delve into negotiation techniques, engineering cost control, accurate estimation, and strategic planning—essential tools for financial decision-making. You will develop a solid understanding of risk management, identifying and mitigating potential deviations. You will master project financing, from projections to the application of project finance in international contexts. You will explore corporate financial management, understanding accounting principles and the balance sheet to gain a comprehensive view of the business. In addition, you’ll become familiar with marketing strategies and agile methodologies in projects such as Scrum, optimizing execution. You’ll prepare to lead engineering and construction initiatives, integrating a global and strategic vision to drive the growth and internationalization of your business.
Objectives
Methodology
At Educa PHAROS, we use a highly practical methodology focused on the direct application of knowledge in the student’s professional environment, combining theoretical content with real-world cases, digital tools, and support from a team of specialized instructors.
Program
- Session 1: Scope Management I
- Session 2: Scope Management II
- Session 3: Scope Management III
- Session 4: Contract Management I
- Session 5: Contract Management II
- Session 1: Negotiation I
- Session 2: Negotiation 2
- Session 3: Negotiation 3
- Session 4: Cost Control
- Session 1: Cost Estimation 1
- Session 2: Cost Estimation 2
- Session 3: Cost Estimation 3
- Session 4: Planning 1
- Session 5: Planning 2
- Session 6: Planning 3
- Session 1: Global Context
- Session 2: Risk Management 1
- Session 3: Risk Management 2
- Session 4: Risk Management 3
- Session 5: Earned Value Method
- Time Value of Money
- Investment Valuation Methods
- Preparation of financial projections.
- Quality of financial projections and residual value.
- Sources of project funding.
- Cost of capital and debt level of the project. Evaluation of projects with uncertain outcomes.
- Introduction to the Funding Model
- Project Finance.
- Project Risk Analysis.
- Project Financeability.
- Entities involved in the project's financing.
- Ratios and Project Funding Management.
- Trends in Financing for International Projects.
- Country Risk Management.
- Sources of Funding for International Projects.
- Financial Management of Service Projects.
- Identifying Costs in Service Projects.
- Allocation of costs to services.
- Establishing the service budget.
- Financial monitoring and service closure.
- Accounting Logic
- The Balance Sheet
- The Journal and the General Ledger
- Accounting Principles
- The Most Common Balance Sheet Accounts (I)
- The Most Common Balance Sheet Accounts (II)
- Revenue and Expenses
- The Income Statement
- The Most Common Accounting Entries for Revenue and Expenses (I)
- The Most Common Accounting Entries for Revenue and Expenses (II)
- The Cash Flow Statement
- Analysis of Changes in the Balance Sheet
- Strategy for Ensuring Liquidity
- Strategy for Ensuring Solvency
- Leverage and Financial Return
- Analysis Using Economic and Financial Ratios
- The Financial System
- Financial Mathematics
- Investment Decisions. Net Present Value (NPV)
- Investment Decisions. The IRR
- Fundamentals of Socially Responsible Organizations
- Socially Responsible Features
- Value Creation and Corporate Social Responsibility
- Setting CSR Goals
- Planning and Scheduling of CSR Activities
- Integrating CSR into the Organization's Overall Strategy
- Stakeholder Groups
- Concept and Types of "Stakeholders"
- Stakeholder Relations
- CSR and Stakeholders
- Sustainable Corporate Management
- Corporate Governance
- Executive Ethics in Responsible and Sustainable Business
- Ethics and CSR Audits
- Designing a CSR Action Plan
- The Concept of Corporate Social Responsibility
- Historical Background of CSR
- The Beginnings of CSR
- Long-Term Vision vs. Short-Term Vision
- Building a Socially Responsible Company
- What elements should a CSR report include?
- Introduction to Social Marketing
- Characteristics of Social Marketing
- Social Responsibility and Ethics in Marketing
- Types of Social Marketing
- Social Marketing and Social Responsibility
- The Expansion of the Concept of Marketing
- Social Marketing Plan
- Company Results from Corporate Social Marketing Programs
- Values and Principles of the Traditional Company
- Values and Principles of a Responsible and Sustainable Company
- The Common Good and the Individual Good
- Agility as a Response to a Changing Environment
- The Evolution of Organizational Thought
- Key Principles of the Agile Approach from a Strategic Perspective
- Adaptive Mindset and Culture of Learning
- Factors That Hinder or Facilitate Agile Adoption
- Delivering value as the cornerstone of agile work
- In-depth understanding of user needs
- Early validation: reducing risk and uncertainty
- Impact Indicators vs. Performance Indicators
- Continuous feedback and iterative learning
- Self-Organized Teams and Principles of Autonomy
- Distributed decision-making
- Building Environments of Trust and Psychological Safety
- Coordination and Communication in Dynamic Environments
- Managing Interdependencies Among Teams
- From Team Agility to Organizational Agility
- Flexible Structures vs. Traditional Hierarchies
- Distributed and facilitative leadership
- Cycles of continuous innovation throughout the organization
- The Challenge of Agile Strategic Alignment
- Physical and virtual spaces that foster collaboration
- Technology and tools as enablers (not protagonists)
- Rituals and practices that foster continuous learning
- Visual Management and Operational Transparency
- Learning by Doing: Agile Experience Design
- Common Myths About Transformation Processes
- Approaches to Initiating a Transition to Agility
- Maturity Models and Agile Diagnostics
- Resistance to Change: An Effective Approach
- Case Studies of Applications in Various Sectors
- The State of the Art in Artificial Intelligence
- Philosophy of Artificial Intelligence
- The Future of Artificial Intelligence
- Project Development Processes Using Artificial Intelligence
- Data: Your Greatest Asset
- Machine Learning
- Deep Learning
- Transformers
- Synthetic Data Generation
- Hyperparameters in Artificial Intelligence Models
- Linear Regression
- Nonlinear Regression and Support Vector Machines (SVM)
- Decision Trees and Random Forests
- Fuzzy Logic and Gradient Descent
- Recommendation Systems
- Setting Up the Development Environment: Anaconda, Visual Studio Code, and Python
- Input Dataset and Data Processing
- TensorHub, TensorFlow, and Keras
- Image Processing
- Generation of Artificial Intelligence Models
- Understanding Digital Marketing and E-commerce
- Digital Marketing Ecosystem - Roles and Responsibilities of the Digital Marketing Officer
- The Digital Strategy
- E-commerce, m-commerce, and s-commerce
- Digital Business and Technology Partnerships
- Definition of Inbound and Outbound Marketing
- Digital Marketing to Attract and Retain Customers
- Content Marketing
- Social Media and Community Management
- Digital Marketing Plan
- SEO
- SEM
- Programmatic Marketing and RTB
- Performance Strategy and Techniques
- Email Marketing
- Understanding the User: Customer Experience, UX & UI
- Data Science & Big Data
- Data Visualization
- Google Analytics
- Digital Metrics and Digital Marketing Trends
- The Effects of Infrastructure on Economic Development.
- Financing Structures: Public vs. Private.
- Models and Structures of Public-Private Partnerships.
- Public-Private Partnership Contracts Around the World.
- Identification of public-private partnership projects.
- Regulatory and Institutional Framework for Public-Private Partnerships: COMMON LAW vs. CIVIL LAW
- Fiscal Analysis of Public-Private Partnerships: Capacity and Impact on the Deficit
- Economic Analysis of Public-Private Partnerships
- Financial Analysis of Public-Private Partnerships
- Stakeholders
- Technical, Economic, and Financial Feasibility of Public-Private Partnership Projects.
- Social and Environmental Feasibility of Public-Private Partnership Projects.
- Risk Allocation in Public-Private Partnership Contracts.
- The Concept of Value for Money.
- Definition of the project's marketing and advertising criteria.
- Bidding Process and Award of Public-Private Partnership Contracts.
- Definition of the contract's financial structure.
- Contract management during the construction and operations phases.
- The renegotiation of infrastructure concession contracts.
- Termination of the contract and transfer of assets.
- Introduction to Leadership Skills
- Authority and Inspiration
- Leadership. A Key Personal and Managerial Skill
- Approaches to Leadership Theory
- The Role of the Leader
- Administrative Functions of Leadership
- Leadership Styles
- What are social skills?
- Assertiveness
- Empathy
- Active Listening
- Self-Esteem
- Emotional Management in Group Relationships
- The Negotiator's Personality
- Negotiation Skills
- Personal Preparation Before a Negotiation
- Characteristics of the Negotiator
- Types of Negotiators
- Ethics and Values in a Negotiator's Behavior
- Techniques of Persuasion and Influence
- Psychology in Negotiation
- Perception and Cognitive Biases in Negotiation
- Nonverbal Behavior and Its Interpretation
- Causes of Workplace Stress
- Symptoms of Work-Related Stress
- Consequences of Workplace Stress
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