Acquire a comprehensive understanding of business towards an exhaustive and comprehensive decision-making process, which may lead to the development of skills that enable the use of essential managerial abilities in a resolutive, and well-communicated manner.
Metodología
En Educa PHAROS trabajamos con una metodología eminentemente práctica, orientada a la aplicación directa de los conocimientos en el entorno profesional del alumno, combinando contenidos teóricos con casos reales, herramientas digitales y el acompañamiento de un equipo docente especializado.
Programa
Scope management (I)
Scope management (II)
Scope management (III)
Contract management (I)
Contract management (II)
Negotiation (I)
Negotiation (II)
Negotiation (III)
Cost control
Cost estimation (I)
Cost estimation (II)
Cost estimation (III)
Planning (I)
Planning (II)
Planning (III)
Global setting
Risk management (I)
Risk management (II)
Risk management (III)
Earned value method
Time value of money
Investment appraisal methods
Creation of financial projection
Quality of financial projections and terminal value
Project finance sources
Cost of capital cost and level of project debt
Evaluation of projects with uncertain results
Introduction to the project finance model
Project risk analysis
Project bankability
Entities involved in the financing of a project
Ratios and management of project financing
Development of financing for international projects
Country risk management
Finance sources for international projects
Financial management of service projects
Identification of costs in service projects
Allocation of costs to services
Establishment of the economic budget for the service
Economic follow-up and closure of the service
Accounting logic
The balance sheet
General journal and ledger book
Generally accepted accounting principles
The most common balance sheet accounting entries (I)
The most common balance sheet accounting entries (II)
Income and expenses
The profit and loss statement
The most common accounting entries of income and expenses (I)
The most common accounting entries of income and expenses (II)
The cash flow statement
Analysis of the evolution of the balance sheet
Strategy to ensure liquidity
Strategy to ensure solvency
Leverage and return on equity
Analysis through financial ratios
The financial system
Financial mathematics
Investment decisions. NPV
Investment decisions. IRR
From sustainability to Corporate Social Responsibility
The foundation of CSR: Business ethics
Institutional reference framework at the international level
How is CSR advancing in Spain
SDG applied to the business sector
Stakeholder analysis
CSR management areas and benefits for business
Transparency and corporate governance
CSR and people management
Business and human rights
Supply chain
Environment
Sustainable finance
Collaboration with community
Responsible consumption
CSR management tools
Main CSR management systems
Risk management and CSR
CSR communication - The keys to a good strategy
CSR communication tools
Myths and realities, why agile?
Agile vs traditional
Agile principles and values
Prioritisation of requirements
Scrum
Other agile methodologies
Vision of a project
Agile estimation
Road map
Delivery plans
Iteration planning
Executing and iteration
Using Kanban in iteration
Demo and retro meetings
Work tracking
Agile communication and management style
Information radiators
Agile leadership
Agile method escalation
Tools
State of the art of artificial intelligence
Philosophy of artificial intelligence
Future of artificial intelligence
Project development process with artificial intelligence
Data, your greatest asset
Machine learning
Deep learning
Transformers
Generation of synthetic data
Hyperparameters in artificial intelligence models
Linear regression
Non-linear regression and support vector machines (SVM)
Decision trees, random forests
Fuse logic and gradient down
Recommendation systems
Preparation of the working environment: Anaconda, Visual Studio Code and Python
Input dataset and data preprocessing
TensorHub, TensorFlow and Keras
Image processing
Generation of artificial intelligence models
Understanding digital marketing and e-commerce
Digital market ecosystem - Roles and functions of the digital marketing officer
Digital strategy
E-commerce, m-commerce, and s-commerce
Digital business and technological linkage
Definition of inbound and outbound marketing
Digital marketing - Customer acquisition and loyalty
Content marketing
Social media and community management
Digital marketing plan
SEO
SEM
Programmatic marketing and RTB
Strategy and performance techniques
Email marketing
Understanding the customer - Customer experience, UX & UI
Data science & big data
Data visualization
Google Analytics
Digital metrics and digital marketing trends
Effects of infrastructure on economic development
Different structures of infrastructure provision: public vs. private
Models of public-private partnership structures
Public-private partnership contracts in the world
Identification of public-private partnership projects
Regulatory framework for public-private partnerships: common law vs civil law
Fiscal analysis of public-private partnerships: capacity and impact on deficits
Economic analysis of public-private partnerships
Financial analysis of public-private partnerships
Stakeholders
Technical and financial feasibility of public-private partnership projects
Social and environmental feasibility of public-private partnership projects
Risk allocation in PPP contracts
The concepts of value for money
Definition of the project’s bidding and advertising criteria
Bidding and awarding process for public-private partnership contracts
Financing of public-private partnership projects
Contract management in the construction and operation phase
Renegotiation in infrastructure concession contracts
Educa PHAROS es una solución formativa para empresas que centraliza el aprendizaje, facilita la gestión de usuarios y permite medir el progreso mediante paneles y reportes.
Está dirigido a organizaciones que desean desarrollar habilidades internas, estandarizar la formación por roles y disponer de trazabilidad y métricas de aprendizaje.
Incluye itinerarios por perfiles, gestión de usuarios y permisos, reportes de progreso, certificación, y acceso a masterclass o sesiones en vivo (según plan).
Se apoya en buenas prácticas de seguridad, control de accesos, trazabilidad del aprendizaje y soporte de implementación. Personaliza este texto según tus compromisos (SLA, compliance, etc.).
Educa PHAROS es un modelo formativo de nueva generación que posiciona al capital humano de la empresa a la vanguardia. A través de una plataforma que se adapta a la imagen corporativa de cada empresa y con un total de más de 900 cursos se consigue una formación específica para cada organización. La tarifa plana ilimitada, proporciona a cada empresa el número de cursos que se ajuste a sus necesidades y también la posibilidad de determinar qué empleados podrán tener acceso.
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Dirección y Gestión 
Inglés 
Créditos 60 ECTS
Industria, Energía y Medio Ambiente 
Inglés
60 ECTS