Master's Degree in Continuing Education in Business Administration, Management, and Marketing
Spanish
Credits: 60 ECTS
PRESENTATION
The Master’s in Sales and Marketing Management + 60 ECTS Credits offers you comprehensive training in the fields of marketing and sales management—areas that are constantly growing and in high demand in the job market. In an environment where digitalization and globalization are transforming markets, acquiring skills in strategic management, the marketing mix, and organizational communication is essential to standing out professionally. This program not only equips you to lead teams and projects but also provides you with knowledge of information systems such as ERP and CRM, which are fundamental to business decision-making. The online format allows you to balance your studies with other responsibilities, offering flexibility and accessibility. Becoming an expert in marketing and sales management will open doors to new career opportunities and position you as an innovative leader in the industry.
Objectives
- Develop effective sales management strategies to achieve organizational goals
- Apply market research techniques to make decisions based on reliable data
- Implement a comprehensive marketing plan that includes analysis, strategies, and evaluation
- Use marketing mix tools to improve competitiveness in the market
- Design effective information systems using CRM and ERP to optimize sales management
- Improve internal and external organizational communication to strengthen working relationships
- Develop a final project demonstrating mastery of sales management and strategic marketing
Methodology
At Educa PHAROS, we use a highly practical methodology focused on the direct application of knowledge in the student’s professional environment, combining theoretical content with real-world cases, digital tools, and support from a team of specialized instructors.
Educa PHAROS is a training solution for businesses that centralizes learning, simplifies user management, and allows you to track progress through dashboards and reports.
It is designed for organizations that want to develop internal skills, standardize role-based training, and have traceability and learning metrics.
It includes learning paths by profile, user and permission management, progress reports, certification, and access to masterclasses or live sessions (depending on the plan).
It is based on best practices in security, access control, learning traceability, and implementation support. Customize this text according to your commitments (SLA, compliance, etc.).
Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
Spanish 
Credits: 60 ECTS
Leadership and Management 
Spanish
60 ECTS
Architecture and Construction