Gain a comprehensive understanding of business to facilitate a thorough and comprehensive decision-making process, which may lead to the development of skills that enable the application of essential managerial abilities in a decisive and well-communicated manner.
Methodology
At Educa PHAROS, we use a highly practical methodology focused on the direct application of knowledge in the student’s professional environment, combining theoretical content with real-world cases, digital tools, and support from a team of specialized instructors.
Program
Scope Management (I)
Scope Management (II)
Scope Management (III)
Contract Management (I)
Contract Management (II)
Negotiation (I)
Negotiation (II)
Negotiation (III)
Cost Control
Cost Estimation (I)
Cost Estimation (II)
Cost Estimation (III)
Planning (I)
Planning (II)
Planning (III)
Global setting
Risk Management (I)
Risk Management (II)
Risk Management (III)
Earned Value Method
Time Value of Money
Investment appraisal methods
Preparation of Financial Projections
Quality of Financial Projections and Terminal Value
Sources of project financing
Cost of capital and level of project debt
Evaluation of Projects with Uncertain Outcomes
Introduction to the Project Finance Model
Project Risk Analysis
Project Bankability
Entities involved in the financing of a project
Ratios and Management of Project Financing
Development of Financing for International Projects
Country Risk Management
Sources of funding for international projects
Financial Management of Service Projects
Identification of Costs in Service Projects
Allocation of Costs to Services
Establishment of the budget for the service
Financial follow-up and closure of the service
Accounting Logic
The Balance Sheet
General Journal and Ledger Book
Generally Accepted Accounting Principles
The Most Common Balance Sheet Accounting Entries (I)
The Most Common Balance Sheet Accounting Entries (II)
Income and Expenses
The Profit and Loss Statement
The Most Common Accounting Entries for Revenue and Expenses (I)
The Most Common Accounting Entries for Revenue and Expenses (II)
The Cash Flow Statement
Analysis of Changes in the Balance Sheet
Strategy to Ensure Liquidity
Strategy to Ensure Solvency
Leverage and Return on Equity
Analysis Using Financial Ratios
The financial system
Financial Mathematics
Investment Decisions. NPV
Investment Decisions. IRR
From Sustainability to Corporate Social Responsibility
The Foundation of CSR: Business Ethics
Institutional Reference Framework at the International Level
How Is CSR Progressing in Spain?
SDGs Applied to the Business Sector
Stakeholder Analysis
CSR Management Areas and Benefits for Businesses
Transparency and Corporate Governance
CSR and People Management
Business and Human Rights
Supply Chain
Environment
Sustainable finance
Collaboration with the community
Responsible Consumption
CSR management tools
Major CSR Management Systems
Risk Management and Corporate Social Responsibility
CSR Communication - The Keys to a Good Strategy
CSR communication tools
Myths and Realities: Why Agile?
Agile vs. Traditional
Agile Principles and Values
Prioritization of Requirements
Scrum
Other agile methodologies
Vision for a Project
Agile Estimation
Roadmap
Delivery Plans
Iteration Planning
Execution and Iteration
Using Kanban in an Iteration
Demo and Retro Meetings
Work Tracking
Agile communication and management style
Information radiators
Agile Leadership
Agile Method Escalation
Tools
The State of the Art in Artificial Intelligence
Philosophy of Artificial Intelligence
The Future of Artificial Intelligence
Project Development Process Using Artificial Intelligence
Data: Your Greatest Asset
Machine learning
Deep learning
Transformers
Generation of synthetic data
Hyperparameters in Artificial Intelligence Models
Linear Regression
Nonlinear regression and support vector machines (SVM)
Decision trees, random forests
Fuse logic and gradient down
Recommendation systems
Setting Up the Development Environment: Anaconda, Visual Studio Code, and Python
Input dataset and data preprocessing
TensorHub, TensorFlow, and Keras
Image Processing
Generation of Artificial Intelligence Models
Understanding Digital Marketing and E-commerce
Digital Marketing Ecosystem - Roles and Functions of the Digital Marketing Officer
Digital Strategy
E-commerce, m-commerce, and s-commerce
Digital Business and Technological Integration
Definition of Inbound and Outbound Marketing
Digital Marketing - Customer Acquisition and Loyalty
Content Marketing
Social Media and Community Management
Digital Marketing Plan
SEO
SEM
Programmatic Marketing and RTB
Strategy and Performance Techniques
Email Marketing
Understanding the Customer - Customer Experience, UX & UI
Data Science & Big Data
Data Visualization
Google Analytics
Digital Metrics and Digital Marketing Trends
Effects of Infrastructure on Economic Development
Different Models of Infrastructure Provision: Public vs. Private
Models of Public-Private Partnership Structures
Public-Private Partnership Contracts Around the World
Identification of Public-Private Partnership Projects
Regulatory Framework for Public-Private Partnerships: Common Law vs. Civil Law
Fiscal Analysis of Public-Private Partnerships: Capacity and Impact on Deficits
Economic Analysis of Public-Private Partnerships
Financial Analysis of Public-Private Partnerships
Stakeholders
Technical and Financial Feasibility of Public-Private Partnership Projects
Social and Environmental Feasibility of Public-Private Partnership Projects
Risk Allocation in PPP Contracts
The Concepts of Value for Money
Definition of the Project’s Bidding and Advertising Criteria
Bidding and Award Process for Public-Private Partnership Contracts
Financing of Public-Private Partnership Projects
Contract Management During the Construction and Operation Phases
Renegotiation of Infrastructure Concession Contracts
Educa PHAROS is a training solution for businesses that centralizes learning, simplifies user management, and allows you to track progress through dashboards and reports.
It is designed for organizations that want to develop internal skills, standardize role-based training, and have traceability and learning metrics.
It includes learning paths by profile, user and permission management, progress reports, certification, and access to masterclasses or live sessions (depending on the plan).
It is based on best practices in security, access control, learning traceability, and implementation support. Customize this text according to your commitments (SLA, compliance, etc.).
Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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Leadership and Management 
English 
Credits: 60 ECTS
Industry, Energy, and the Environment 
Spanish
60 ECTS