Contact
Request a demo

Mastery and Management of Social Networks at Work

Cross-cutting
Digital Skills

Soft skills

Duration

40 hours

PRESENTATION

Mastery and Management of Social Media at Work is relevant in today’s market due to the growing importance of social media in the productivity and daily activities of companies. This course covers key aspects such as trends in the main social networks and their management tools. By choosing this course, students will gain applicable knowledge to manage social media profiles, leveraging the main features offered to increase productivity and improve business communication. Students will learn how to make the most of social media, especially Facebook, Instagram, LinkedIn, and Twitter, becoming advanced users.

Objectives

  • Understand the fundamentals of the main social networks.

  • Discover firsthand everything related to social media management and business communication.

  • Know the structure to follow for using social media at an advanced level.

  • Assimilate the key actions to increase productivity through specific social media tools.

Syllabus

UNIT 1. MASTER SOCIAL MEDIA Approaching the New Internet Model Community Manager Identification Use of Social Networks Characteristics of Social Networks Using other Social Networks Case study UNIT 2. TAKE FULL ADVANTAGE OF FACEBOOK Getting started with Facebook Facebook for business Fanpage Configuration Message Settings: Facebook Messenger Types of Posts Creating events Facebook Marketplace Page administration Facebook Insights UNIT 3. INSTAGRAM TO APPEAL AUDIENCES Introduction to Instagram Instagram for business Content creation Using Hashtags Instagram Stories Creative tools Collaboration with Influencers Key statistics UNIT 4. CONNECT WITH OTHER COMPANIES ON LINKEDIN Introduction to LinkedIn LinkedIn for business Profile creation and optimization Groups SEO for LinkedIn Analytics on LinkedIn LinkedIn Recruiter UNIT 5. X FOR EFFECTIVE COMMUNICATION Introduction to X Basic elements of X 3.X for companies Customer service through X Contents Use of Hashtags and Trending Topics X Analytics X Pro Audiense Hootsuite Bitly
Request for Information

Related MOOCs

Curso

Workplace Risk Prevention, Ergonomics, and Mental Health

The Course on Workplace Risk Prevention, Ergonomics, and Mental Health addresses the growing need to ensure environments...
Read more
Curso

Digital Disconnection and Legal Compliance in the Workplace

In the age of remote work, hyperconnectivity has put companies under the scrutiny of the Labor Inspectorate....
Read more
Curso

The Right to Digital Disconnection, Health, and Work Ethics

In a world of global digitization, hyperconnectivity has gone from being an advantage to becoming a challenge...
Read more

Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
Specialized Courses Catalog

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
Scroll to Top