{"id":855,"date":"2023-11-16T13:08:25","date_gmt":"2023-11-16T12:08:25","guid":{"rendered":"https:\/\/www.educapharos.com\/?p=855"},"modified":"2023-11-17T12:22:59","modified_gmt":"2023-11-17T11:22:59","slug":"seven-merchandising-techniques","status":"publish","type":"post","link":"https:\/\/educapharos.com\/en\/blog\/recursos-laborales\/siete-tecnicas-de-merchandising\/","title":{"rendered":"The 7 Merchandising Techniques You Need to Know"},"content":{"rendered":"<p>A business\u2019s sales won\u2019t skyrocket just by displaying its products at the point of sale. After all, an eye-catching display stand is no substitute for other services such as customer service or improving the product lineup. For this reason, implementing<strong> merchandising techniques<\/strong> It is essential to achieving this.<\/p>\n<p>However, a more visually appealing display helps retailers maximize sales. But this must be complemented by other factors, such as ensuring a retail environment that reflects the store\u2019s or brand\u2019s values. This helps the store stand out and attract new customers.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/educapharos.com\/en\/blog\/recursos-laborales\/siete-tecnicas-de-merchandising\/#Expon_diversidad_en_los_productos_de_tu_expositor\" >Showcase a variety of products on your display stand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/educapharos.com\/en\/blog\/recursos-laborales\/siete-tecnicas-de-merchandising\/#Ofrece_lo_que_el_cliente_desea_no_lo_que_busca\" >Offer what the customer wants, not what they're looking for<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/educapharos.com\/en\/blog\/recursos-laborales\/siete-tecnicas-de-merchandising\/#Coloca_novedades_cerca_de_la_entrada\" >Place new items near the entrance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/educapharos.com\/en\/blog\/recursos-laborales\/siete-tecnicas-de-merchandising\/#Cambia_la_ubicacion_de_los_productos_en_tu_tienda\" >Change the location of the products in your store<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/educapharos.com\/en\/blog\/recursos-laborales\/siete-tecnicas-de-merchandising\/#Importancia_de_la_comunicacion\" >The Importance of Communication<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/educapharos.com\/en\/blog\/recursos-laborales\/siete-tecnicas-de-merchandising\/#Atencion_a_ventas_e_inventarios_semanales\" >Weekly Sales and Inventory Report<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Expon_diversidad_en_los_productos_de_tu_expositor\"><\/span><strong>Showcase a variety of products on your display stand<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In today's market, which is saturated with products and services, customers no longer go to stores looking for something specific. Now, customers are looking for novelty and surprise; in other words, they are no longer searching for objects, but rather for <strong>new lifestyles.<\/strong><\/p>\n<p>For this reason, we are committed to creating a <strong>visual merchandising <\/strong>a suitable setting where products are grouped together and displayed in an attractive way.<\/p>\n<p>Some examples of product grouping include grouping by color, theme, or whether items belong to a specific collection. By presenting them together when designing the store, the business's revenue will increase.<\/p>\n<p>It's also another one of the<strong> Most Effective Merchandising Techniques<\/strong>, maintain a proactive approach to the times of year with the highest sales volumes. In other words, grouping products together or offering them as gifts and displaying them attractively is a key tool for giving customers ideas.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ofrece_lo_que_el_cliente_desea_no_lo_que_busca\"><\/span><strong>Offer what the customer wants, not what they're looking for<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the simplest yet most effective merchandising techniques is to <strong>focus on customer needs<\/strong> and prioritize them over displaying the most basic and inexpensive products. In other words, showcasing luxurious and expensive products creates a need and a desire in customers that leads to increased profits.<\/p>\n<p>However, the need to attract customers does not always lead to a purchase; thus, although good point-of-sale design influences the customer's choice, more is needed<strong> merchandising techniques <\/strong>to boost these sales.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Coloca_novedades_cerca_de_la_entrada\"><\/span><strong>Place new items near the entrance<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The <strong>New Additions to the Catalog<\/strong> Products should be placed at the entrance to stores. The reason is obvious: passersby will get their first glimpse of the most valuable products, and this will capture their attention. These products should be displayed under good lighting, as this makes them more eye-catching.<\/p>\n<p>That said, the products on display must be in perfect condition, and if there are enough products, it is best to display them on different levels.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cambia_la_ubicacion_de_los_productos_en_tu_tienda\"><\/span><strong>Change the location of the products in your store<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The new product collections should be placed in <strong>different locations <\/strong>compared to other products. In other words, they should be arranged with the new collection at the front and the older ones at the back of the sales area.<\/p>\n<p>By arranging the collections in different positions, you can achieve<strong> revamp the brand image<\/strong> and products that previously didn't receive much attention will be highlighted.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Importancia_de_la_comunicacion\"><\/span><strong>The Importance of Communication<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When displaying products, it is essential to use <strong>well-written messages <\/strong>that do not lead to misunderstandings and that, at first glance, highlight the product\u2019s advantages. Specifically, aspects such as the product\u2019s features, price, and brand image must be clearly conveyed.<\/p>\n<p><strong>Communication should be clear, concise, and visible. <\/strong>That said, to achieve this, we must choose a style and font that highlight the brand.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Atencion_a_ventas_e_inventarios_semanales\"><\/span><strong>Weekly Sales and Inventory Report<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Regular updates to the product catalog provide information about the best-selling products and make it easier to order other products that are out of stock. In this regard, the <strong>advertisement <\/strong>The sales floor should feature products with high sales figures, since displaying individual items leaves gaps in the display that are not beneficial.<\/p>\n<p>Following this line of reasoning, it is advisable to <strong>Remove unsold products from the display area<\/strong> to replace them with items from other locations. For this reason, it is essential to regularly analyze sales and make changes to the displays.<\/p>\n<p><strong>Provide specialized training to your salespeople<\/strong><\/p>\n<p>Powerful, stylish speakers need a<strong> strategic vision<\/strong> by the sellers. Therefore, understanding why and how products are presented is essential.<\/p>\n<p>However, by studying different <strong>visual merchandising techniques<\/strong>, skills can be acquired and that vision can be developed through experience as well.<\/p>\n<p>Consequently, providing salespeople with manuals that analyze <strong>different merchandising techniques<\/strong> Training staff in-store or providing them with appropriate training can be an investment that leads to increased sales.<\/p>","protected":false},"excerpt":{"rendered":"<p>Las ventas de un negocio no se disparar\u00e1n tan solo con la exhibici\u00f3n de sus productos en el punto de venta. Y es que, un expositor llamativo no suple otros servicios como la atenci\u00f3n al cliente o la mejora del cat\u00e1logo de productos. Por este motivo, aplicar t\u00e9cnicas de merchandising es fundamental para lograrlo. No [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":856,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[],"class_list":["post-855","post","type-post","status-publish","format-standard","has-post-thumbnail","category-recursos-laborales"],"acf":[],"_links":{"self":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/posts\/855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/comments?post=855"}],"version-history":[{"count":1,"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/posts\/855\/revisions"}],"predecessor-version":[{"id":857,"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/posts\/855\/revisions\/857"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/media\/856"}],"wp:attachment":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/media?parent=855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/categories?post=855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/tags?post=855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}