{"id":29014,"date":"2026-02-24T07:18:17","date_gmt":"2026-02-24T06:18:17","guid":{"rendered":"https:\/\/www.educapharos.com\/moocs\/gestion-de-ventas\/"},"modified":"2026-02-24T07:18:17","modified_gmt":"2026-02-24T06:18:17","slug":"sales-management","status":"publish","type":"mooc_course","link":"https:\/\/educapharos.com\/en\/gestion-de-ventas\/","title":{"rendered":"Sales Management"},"content":{"rendered":"<p>This <strong>Marketing Technician and Sales Manager Course<\/strong> offers specialized training in this field. If you want to learn about the sales and marketing environment and master the techniques needed to perform professionally in this field, now is your chance\u2014with the Sales Manager Course, you\u2019ll be able to acquire the<strong> necessary knowledge<\/strong> to perform this role as effectively as possible. Today, in the world of business and marketing, it is very important to understand sales management within the professional field of <strong>buying and selling<\/strong>, because in order to close sales, it is necessary to implement a<strong> marketing strategy<\/strong> to help us succeed in this endeavor. By completing this course, you will learn the techniques and tools needed to develop a sales-focused marketing strategy.<\/p>","protected":false},"excerpt":{"rendered":"<p>This Marketing Technician and Sales Manager Course is designed for all professionals in the marketing departments of companies or organizations who wish to continue their education in this field, as well as for those working in sales who wish to gain knowledge about marketing and sales.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"educalms_repo_code":"AFO028SWQ","educalms_repo_id":"4431659","educalms_lang":"es","educalms_duration":"90","educalms_duration_type":"693","educalms_image":"https:\/\/dam.educaedtech.com\/sharings\/a01k8nbdqp5e5ctas3kec2mpy2f.jpg","educalms_tags":"Actividades, Agentes, banners, Canales, Cobros, Comercial, Comercializaci\u00f3n, Comercio, Comportamiento, Compraventa, Confidencialidad, Consumidores, Departamento, dise\u00f1o, distribuidores, Entorno, Escaparate, Estructura, fabricantes, Garant\u00edas, Gesti\u00f3n, Marketing, Mayor, Menor, pago, Peque\u00f1o, Productos, Promocionales, Red de ventas, Reembolso, Relaciones Publicas, Representantes, Sector, Seguridad, servicios, Tiendas, TPV, Transferencias, Usabilidad, venta, Ventas, Visitas, Web","educalms_tittle":"Gesti\u00f3n de ventas","educalms_type_of_training":"752","educalms_description":"<p>Este <strong>Curso de T\u00e9cnico en Marketing y Jefe de Ventas<\/strong> ofrece una formaci\u00f3n especializada en dicha materia. Si quiere conocer el entorno de las ventas y marketing y conocer las t\u00e9cnicas oportunas para desenvolverse de manera profesional en este entorno este es su momento, con el Curso de Jefe de Ventas podr\u00e1 adquirir los<strong> conocimientos necesarios<\/strong> para desempe\u00f1ar esta funci\u00f3n de la mejor manera posible. En la actualidad, en el mundo del comercio y marketing, es muy importante conocer la gesti\u00f3n comercial de ventas dentro del \u00e1rea profesional de la <strong>compraventa<\/strong>, debido a que para conseguir las ventas finales es necesario implementar una<strong> estrategia de marketing<\/strong> que nos ayude a tener \u00e9xito en esta labor. Realizando este conocer\u00e1 las t\u00e9cnicas y herramientas oportunas para desarrollar el aspecto de marketing enfocado a las ventas.<\/p>","educalms_objectives":"<ul><li><p><strong>Programar<\/strong> la actuaci\u00f3n en la venta a partir de <strong>par\u00e1metros comerciales<\/strong> definidos y el posicionamiento de empresa\/entidad.<\/p><\/li><li><p>Aplicar las t\u00e9cnicas adecuadas a la venta de productos y servicios a trav\u00e9s de los <strong>diferentes canales de comercializaci\u00f3n <\/strong>distintos de Internet.<\/p><\/li><li><p>Gestionar la<strong> fuerza de ventas<\/strong> y coordinar al equipo de comerciales. <\/p><\/li><li><p>Adoptar criterios comerciales en el dise\u00f1o de p\u00e1ginas para la comercializaci\u00f3n aplicando t\u00e9cnicas de venta adecuadas.<\/p><\/li><li><p><strong>Aplicar t\u00e9cnicas <\/strong>de <strong>merchandising<\/strong> para la animaci\u00f3n del punto de venta a partir de distintos tipos de establecimiento: gran superficie, hipermercado, supermercado, centro comercial o tradicional e <strong>implantaci\u00f3n comercial. <\/strong><\/p><\/li><li><p><strong>Realizar<\/strong> presentaciones de distintos tipos de productos y servicios a la red de venta, aplicando t\u00e9cnicas de comunicaci\u00f3n verbal y no verbal adecuadas y utilizando en su caso <strong>aplicaciones inform\u00e1ticas de presentaci\u00f3n.<\/strong><\/p><\/li><\/ul>","educalms_what_prepares_you_for":"<p>Este <strong>Curso de T\u00e9cnico en Marketing y Jefe de Ventas<\/strong> le prepara para tener una visi\u00f3n amplia y precisa del<strong> \u00e1mbito del marketing<\/strong> y comercial, adquiriendo las t\u00e9cnicas oportunas que le ayudar\u00e1n a desenvolverse de manera profesional en estos entornos tan importantes a nivel empresarial u organizacional, prestando atenci\u00f3n a las <strong>factores influyentes<\/strong> del \u00e9xito de estos.<\/p>","educalms_audience":"<p>Este<strong> Curso de T\u00e9cnico en Marketing y Jefe de Ventas<\/strong> est\u00e1 dirigido a todos aquellos profesionales del departamento de<strong> marketing<\/strong> en empresas u organizaciones que quieran seguir form\u00e1ndose en la materia, as\u00ed como a aquellas personas que se dediquen al<strong> \u00e1rea comercial<\/strong> y deseen adquirir conocimientos sobre el marketing y las <strong>ventas.<\/strong><\/p>","educalms_academies":"894","educalms_area_group":"Sectorial","educalms_area_id":"34","educalms_area_name":"Otros Sectores","educalms_academy_ids":"894"},"mooc_category":[285,274,255],"class_list":["post-29014","mooc_course","type-mooc_course","status-publish","mooc_category-academy-894","mooc_category-area-34","mooc_category-group-sectorial"],"acf":[],"_links":{"self":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/mooc_course\/29014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/media?parent=29014"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/mooc_category?post=29014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}