{"id":28253,"date":"2026-02-23T19:20:59","date_gmt":"2026-02-23T18:20:59","guid":{"rendered":"https:\/\/www.educapharos.com\/moocs\/pildoras-iniciales-de-marketing-digital\/"},"modified":"2026-02-23T19:20:59","modified_gmt":"2026-02-23T18:20:59","slug":"digital-marketing-basics","status":"publish","type":"mooc_course","link":"https:\/\/educapharos.com\/en\/pildoras-iniciales-de-marketing-digital\/","title":{"rendered":"Digital Marketing Basics"},"content":{"rendered":"<p>Having a strategy for <strong>Digital Marketing<\/strong> It is essential for any online business because it helps improve visibility, increase the number of visitors, and generate more sales. Therefore, digital marketing is essential for any organization. With <strong>Digital Marketing Basics<\/strong> You'll gain a comprehensive overview of the most important marketing concepts, and it will allow you to delve into the development of <strong>shares<\/strong> specific areas such as social media management, tools for <strong>customer management<\/strong>, blogging, or search engine optimization. You'll become familiar with key concepts that will help you better understand how a marketing department works and how its efforts can contribute to the <strong>business success<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>This \"Digital Marketing Basics\" course is designed for any professional who wants to enter the world of marketing and learn the fundamental concepts. Professionals from all fields who need to become familiar with these concepts and better understand the importance of a marketing strategy for their company can enroll in this course.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"educalms_repo_code":"AFO028JB5","educalms_repo_id":"3889819","educalms_lang":"es","educalms_duration":"55","educalms_duration_type":"694","educalms_image":"https:\/\/dam.educaedtech.com\/sharings\/a01k9f1760je0y962kz5rvqrw0c.jpg","educalms_tags":"Campa\u00f1a de marketing, social media, blogging, SEO, emailing, keywords, community manager, KPIS, CRM.","educalms_tittle":"P\u00edldoras Iniciales de Marketing digital","educalms_type_of_training":"753","educalms_description":"<p>Tener una estrategia de <strong>Marketing Digital<\/strong> es fundamental para cualquier negocio online ya que ayuda a mejorar su visibilidad, aumentar el n\u00famero de visitantes y conseguir m\u00e1s ventas. Por tanto, el marketing digital es fundamental para cualquier organizaci\u00f3n. Con <strong>P\u00edldoras Iniciales Marketing Digital<\/strong> adquirir\u00e1s una visi\u00f3n global de los conceptos m\u00e1s importantes del marketing y te permitir\u00e1 adentrarte en el desarrollo de <strong>acciones<\/strong> espec\u00edficas como la gesti\u00f3n de redes sociales, herramientas de <strong>gesti\u00f3n de clientes<\/strong>, blogging o posicionamiento web. 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Podr\u00e1s desenvolverte en el mundo del marketing al entender mejor conceptos clave en el d\u00eda a d\u00eda de todas las <strong>empresas<\/strong>, lo que te ayudar\u00e1 a tener una visi\u00f3n m\u00e1s amplia del negocio y contribuir a su \u00e9xito.&nbsp;<\/p>","educalms_audience":"<p>Este <strong>P\u00edldoras Iniciales Marketing Digital<\/strong> va dirigido a cualquier profesional que quiera adentrarse en el mundo del marketing y aprender los <strong>conceptos fundamentales<\/strong>. Pueden acceder a este curso, <strong>profesionales<\/strong> de todas las \u00e1reas que necesiten familiarizarse con estos conceptos y entender mejor la importancia de una estrategia de marketing en la empresa.<\/p>","educalms_academies":"42","educalms_area_group":"Transversal","educalms_area_id":"3","educalms_area_name":"Competencias Digitales","educalms_academy_ids":"42"},"mooc_category":[250,303,249],"class_list":["post-28253","mooc_course","type-mooc_course","status-publish","mooc_category-area-3","mooc_category-academy-42","mooc_category-group-transversal"],"acf":[],"_links":{"self":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/mooc_course\/28253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/media?parent=28253"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/mooc_category?post=28253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}