{"id":28065,"date":"2026-02-23T19:11:11","date_gmt":"2026-02-23T18:11:11","guid":{"rendered":"https:\/\/www.educapharos.com\/moocs\/innovacion-en-el-area-marketing\/"},"modified":"2026-02-23T19:11:11","modified_gmt":"2026-02-23T18:11:11","slug":"innovation-in-marketing","status":"publish","type":"mooc_course","link":"https:\/\/educapharos.com\/en\/innovacion-en-el-area-marketing\/","title":{"rendered":"Innovation in Marketing"},"content":{"rendered":"<p>The training program on Innovation in Marketing is relevant in today's market because of the <strong>the growing importance of technology and innovation<\/strong> in companies' digital marketing and sales strategies. This course covers essential topics such as <strong>keys to development<\/strong> from innovation mindset to value proposition innovation and disruptive marketing techniques. By choosing this course, students will gain practical knowledge to carry out <strong>innovative marketing<\/strong>, designing proposals tailored to the target audience and executing campaigns based on best practices and recent success stories. Students will learn to develop marketing proposals that drive the <strong>e-commerce and digital marketing strategy<\/strong> to the next level.<\/p>","protected":false},"excerpt":{"rendered":"<p>This training program on Innovation in Marketing is ideal for digital marketing professionals, e-commerce experts, entrepreneurs, and recent graduates, as well as anyone passionate about online business and technology who wants to improve their marketing skills in order to boost their businesses, careers, and professional opportunities.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"educalms_repo_code":"AFO028DTQ","educalms_repo_id":"3752431","educalms_lang":"es","educalms_duration":"25","educalms_duration_type":"693","educalms_image":"https:\/\/cdn.educalxp.ai\/ficheros\/img_cursos\/355746\/355746.jpg","educalms_tags":"Comercio Electr\u00f3nico, Creatividad, E-Commerce, innovaci\u00f3n, lean startup, Marketing Automation, Marketing digital, Trafficker","educalms_tittle":"Innovaci\u00f3n en el \u00c1rea Marketing","educalms_type_of_training":"753","educalms_description":"<p>La acci\u00f3n formativa de Innovaci\u00f3n en el \u00c1rea Marketing es relevante en el mercado actual debido a la <strong>creciente importancia de la tecnolog\u00eda y la innovaci\u00f3n<\/strong> en las estrategias de marketing digital y ventas de las empresas. Este curso aborda aspectos imprescindibles como las <strong>claves para el desarrollo<\/strong> de la innovaci\u00f3n, desde el mindset, pasando por la innovaci\u00f3n de la propuesta de valor y t\u00e9cnicas de marketing disruptivas. Al elegir este curso, los estudiantes obtendr\u00e1n conocimientos aplicables para llevar a cabo <strong>marketing innovador<\/strong>, dise\u00f1ando la propuesta adaptada al p\u00fablico objetivo y ejecutando las campa\u00f1as en base a mejores pr\u00e1cticas y casos de \u00e9xito recientes. El alumnado sabr\u00e1 desarrollar propuestas de marketing que impulsen la <strong>estrategia de e-commerce y marketing digital<\/strong> al siguiente nivel.<\/p>","educalms_objectives":"<p>- Conocer los fundamentales de la <strong>innovaci\u00f3n y el pensamiento creativo<\/strong>. <\/p><p>- Descubrir de primera mano todo lo que rodea al <strong>desarrollo y puesta en marcha<\/strong> de productos y servicios innovadores. <\/p><p>- Dominar la <strong>estructura<\/strong> que hay que seguir para ejecutar una estrategia de marketing autom\u00e1tico. <\/p><p>- Asimilar las acciones clave para el <strong>lanzamiento exitos<\/strong>o de una campa\u00f1a de marketing innovadora.<\/p>","educalms_what_prepares_you_for":"<p>Con esta acci\u00f3n formativa de Innovaci\u00f3n en el \u00c1rea Marketing tendr\u00e1s la posibilidad de aprender las <strong>nuevas tendencias<\/strong> dentro de la innovaci\u00f3n del marketing digital, profundizando en la <strong>estrategia espec\u00edfica de marketing automation<\/strong>. Tendr\u00e1 la posibilidad de estudiar <strong>c\u00f3mo llevar a cabo<\/strong> una estrategia de marketing innovadora, con distintos modelos de negocio, y por supuesto, aprendiendo de mejores pr\u00e1cticas y casos de <strong>\u00e9xito<\/strong>.<\/p>","educalms_audience":"<p>Esta acci\u00f3n formativa de <strong>Innovaci\u00f3n en el \u00c1rea Marketing<\/strong> es ideal para profesionales del marketing digital, <strong>expertos\/as<\/strong> en e-commerce, <strong>emprendedores\/as<\/strong> y reci\u00e9n <strong>graduados\/as<\/strong>, as\u00ed como apasionados\/as de los negocios online y la tecnolog\u00eda que deseen mejorar sus habilidades de marketing, con el fin de <strong>impulsar sus negocios,<\/strong> <strong>carreras y oportunidades<\/strong> profesionales.<\/p>","educalms_academies":"898","educalms_area_group":"Corporativo","educalms_area_id":"16","educalms_area_name":"Gesti\u00f3n Empresarial y Finanzas","educalms_academy_ids":"898"},"mooc_category":[252,260,262],"class_list":["post-28065","mooc_course","type-mooc_course","status-publish","mooc_category-group-corporativo","mooc_category-area-16","mooc_category-academy-898"],"acf":[],"_links":{"self":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/mooc_course\/28065","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/media?parent=28065"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/mooc_category?post=28065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}