{"id":28029,"date":"2026-02-23T19:09:53","date_gmt":"2026-02-23T18:09:53","guid":{"rendered":"https:\/\/www.educapharos.com\/moocs\/web-analytics-digital-marketing\/"},"modified":"2026-02-23T19:09:53","modified_gmt":"2026-02-23T18:09:53","slug":"web-analytics-digital-marketing","status":"publish","type":"mooc_course","link":"https:\/\/educapharos.com\/en\/web-analytics-digital-marketing\/","title":{"rendered":"Web Analytics &amp; Digital Marketing"},"content":{"rendered":"<p>With<strong> This Web Analytics &amp; Digital Marketing Course <\/strong>You'll be entering an industry that is currently experiencing significant <strong>lawsuit<\/strong> and where new requests are made every day <strong>jobs<\/strong> with qualified specialists in the field, given the importance of the <strong>digital environment<\/strong> has gained in the market in recent years. Therefore, if we are unable to interpret the data provided by online metrics, an online business is practically doomed\u2014both in terms of its viability and its ability to continue growing. That\u2019s why, in this course, we\u2019ll learn how to create an online marketing plan, monitor its progress, and translate its objectives into strategies for measuring our website\u2019s performance\u2014so that we can maximize profits and elevate our <strong>business<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Este Curso de Web Analytics &amp; Digital Marketing est\u00e1 dirigida a universitarios, profesionales o emprendedores que quieran desarrollar su trayectoria profesional en el \u00e1rea del marketing online y la anal\u00edtica web, as\u00ed como especializarse en la medici\u00f3n e interpretaci\u00f3n de resultados o quienes decidan adentrarse o ampliar conocimientos sobre esta \u00e1rea.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"educalms_repo_code":"AFO028CJT","educalms_repo_id":"3683333","educalms_lang":"es","educalms_duration":"20","educalms_duration_type":"693","educalms_image":"https:\/\/cdn.educalxp.ai\/ficheros\/img_cursos\/345619\/345619.jpg","educalms_tags":"Anal\u00edtica Web, Campa\u00f1a, Estrategia, Google Analytics, Indicadores, Marketing digital, Plan de marketing, Posicionamiento, SEM, SEO","educalms_tittle":"Web Analytics & Digital Marketing","educalms_type_of_training":"753","educalms_description":"<p>Con<strong> este Curso de Web Analytics &amp; Digital Marketing <\/strong>te adentrar\u00e1s en un sector actualmente de gran <strong>demanda<\/strong> y en el cual cada d\u00eda se solicitan nuevos <strong>puestos de trabajo<\/strong> con especialistas cualificados en el \u00e1mbito, dada la importancia que el <strong>entorno digital<\/strong> ha tomado en los \u00faltimos a\u00f1os en el mercado. Por tanto, si no somos capaces de interpretar los datos que las m\u00e9tricas online ofrecen, un negocio online est\u00e1 pr\u00e1cticamente perdido, tanto para su viabilidad, como para seguir creciendo. Por ello, con este curso aprenderemos c\u00f3mo realizar un plan de marketing online, as\u00ed como su seguimiento, e implantar sus objetivos en estrategias de medici\u00f3n de nuestro sitio web, de modo que logremos maximizar el beneficio y encumbrar nuestro <strong>negocio<\/strong>.<\/p>","educalms_objectives":"<ul><li><p>Conocer y aplicar las principales herramientas de <strong>anal\u00edtica web<\/strong>.<\/p><\/li><li><p>Aprender el sistema de pujas y c\u00f3mo aprovecharlo para sacar el m\u00e1ximo beneficio de las <strong>campa\u00f1as<\/strong>.<\/p><\/li><li><p>Saber c\u00f3mo desarrollar un plan de marketing digital y c\u00f3mo realizar su <strong>seguimiento<\/strong>.<\/p><\/li><li><p>Identificar el entorno Google Analytics 4 y aprender a gestionarlo.<\/p><\/li><li><p>Saber c\u00f3mo gestionar una posible penalizaci\u00f3n de <strong>Google<\/strong>.<\/p><\/li><li><p>Asimilar la importancia de las m\u00e9tricas en el <strong>entorno web<\/strong>.<\/p><\/li><\/ul>","educalms_what_prepares_you_for":"<p>Con este<strong> Curso de Web Analytics &amp; Digital Marketing <\/strong>ser\u00e1s capaz de reconocer r\u00e1pidamente nuevas oportunidades de negocio, a trav\u00e9s del an\u00e1lisis de las m\u00e9tricas web. Adem\u00e1s, podr\u00e1s implantar mejoras en tu producto o servicio a trav\u00e9s del <strong>an\u00e1lisis web<\/strong> realizado. Por tanto, podr\u00e1s ofrecer productos m\u00e1s atractivos y adaptados a las necesidades de tu p\u00fablico objetivo, de modo que incrementes las <strong>ventas<\/strong> y consigas m\u00e1s f\u00e1cilmente los objetivos.<\/p>","educalms_audience":"<p>Este <strong>Curso de Web Analytics &amp; Digital Marketing <\/strong>est\u00e1 dirigida a universitarios, profesionales o emprendedores que quieran desarrollar su trayectoria profesional en el \u00e1rea del marketing online y la anal\u00edtica web, as\u00ed como especializarse en la <strong>medici\u00f3n<\/strong> e <strong>interpretaci\u00f3n<\/strong> de resultados o quienes decidan adentrarse o ampliar <strong>conocimientos<\/strong> sobre esta \u00e1rea.<\/p>","educalms_academies":"898","educalms_area_group":"Corporativo","educalms_area_id":"16","educalms_area_name":"Gesti\u00f3n Empresarial y Finanzas","educalms_academy_ids":"898"},"mooc_category":[252,260,262],"class_list":["post-28029","mooc_course","type-mooc_course","status-publish","mooc_category-group-corporativo","mooc_category-area-16","mooc_category-academy-898"],"acf":[],"_links":{"self":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/mooc_course\/28029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/media?parent=28029"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/mooc_category?post=28029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}