{"id":28008,"date":"2026-02-23T19:08:42","date_gmt":"2026-02-23T18:08:42","guid":{"rendered":"https:\/\/www.educapharos.com\/moocs\/mobile-marketing-y-app-store-optimization-aso\/"},"modified":"2026-06-23T14:47:10","modified_gmt":"2026-06-23T12:47:10","slug":"mobile-marketing-and-app-store-optimization-aso","status":"publish","type":"mooc_course","link":"https:\/\/educapharos.com\/en\/mobile-marketing-y-app-store-optimization-aso\/","title":{"rendered":"Mobile Marketing and App Store Optimization (ASO)"},"content":{"rendered":"<p>Este curso online en posicionamiento <strong>ASO (App Store Optimization)<\/strong> responde a las necesidades de cada vez m\u00e1s profesionales de marketing, empresas y emprendedores que requieren de conocimientos sobre c\u00f3mo incrementar la visibilidad y descargas de una App. Las diferentes App Store cuentan con caracter\u00edsticas muy diferentes para tener en cuenta a la hora de adaptar la estrategia de posicionamiento. En este curso se conocer\u00e1n todos los elementos y estrategias necesarios para impulsar la <strong>demanda<\/strong> y el <strong>\u00e9xito<\/strong> de tu App de manera pr\u00e1ctica y te\u00f3rica, junto a otros elementos de marketing mobile. Se ofrece las ventajas de la ense\u00f1anza online, las \u00faltimas tendencias y herramientas en ASO junto con el apoyo y cercan\u00eda del mejor equipo docente especializado.<\/p>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<script data-wp-block-html=\"js\">\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"\u00bfEste curso es \u00fatil para equipos de marketing interno?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"S\u00ed, est\u00e1 orientado a equipos de marketing digital y growth en empresas.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"\u00bfIncluye estrategias de adquisici\u00f3n de usuarios?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"S\u00ed, cubre ASO, adquisici\u00f3n org\u00e1nica y estrategias de optimizaci\u00f3n de apps.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"\u00bfSe puede aplicar a productos digitales B2B?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"S\u00ed, especialmente \u00fatil en empresas con apps o servicios digitales propios.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"\u00bfOfrece m\u00e9tricas o KPIs de rendimiento?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"S\u00ed, incluye frameworks de medici\u00f3n de impacto en campa\u00f1as mobile.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"\u00bfEs formaci\u00f3n pr\u00e1ctica o te\u00f3rica?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Tiene enfoque pr\u00e1ctico con aplicaci\u00f3n directa en entornos corporativos.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"\u00bfSe puede integrar en planes de formaci\u00f3n de marketing?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"S\u00ed, es compatible con itinerarios de capacitaci\u00f3n digital corporativa.\"\n      }\n    }\n  ]\n}\n<\/script>\n<\/script>\n\n<section style=\"\n    padding: 6px 0 28px;\n    font-family: Montserrat, sans-serif;\n    color: #0f0f0f;\n    max-width: 1180px;\n    margin: 0 auto;\n\">\n\n    <h2 style=\"\n        color: #ffd200;\n        font-weight: 600;\n        margin-bottom: 24px;\n    \">\n        Preguntas frecuentes sobre el Curso de Mobile Marketing y App Store Optimization\n    <\/h2>\n\n    <details style=\"margin-bottom:16px; border-bottom:2px solid #ffd200; padding-bottom:12px;\">\n        <summary style=\"cursor:pointer; font-weight:600; font-size:16px; color:#0f0f0f;\">\n            \u00bfEste curso es \u00fatil para equipos de marketing interno?\n        <\/summary>\n        <div style=\"margin-top:10px; color:#0f0f0f; line-height:1.6;\">\n            S\u00ed, est\u00e1 orientado a equipos de marketing digital y growth en empresas.\n        <\/div>\n    <\/details>\n\n    <details style=\"margin-bottom:16px; border-bottom:2px solid #ffd200; padding-bottom:12px;\">\n        <summary style=\"cursor:pointer; font-weight:600; font-size:16px; color:#0f0f0f;\">\n            \u00bfIncluye estrategias de adquisici\u00f3n de usuarios?\n        <\/summary>\n        <div style=\"margin-top:10px; color:#0f0f0f; line-height:1.6;\">\n            S\u00ed, cubre ASO, adquisici\u00f3n org\u00e1nica y estrategias de optimizaci\u00f3n de apps.\n        <\/div>\n    <\/details>\n\n    <details style=\"margin-bottom:16px; border-bottom:2px solid #ffd200; padding-bottom:12px;\">\n        <summary style=\"cursor:pointer; font-weight:600; font-size:16px; color:#0f0f0f;\">\n            \u00bfSe puede aplicar a productos digitales B2B?\n        <\/summary>\n        <div style=\"margin-top:10px; color:#0f0f0f; line-height:1.6;\">\n            S\u00ed, especialmente \u00fatil en empresas con apps o servicios digitales propios.\n        <\/div>\n    <\/details>\n\n    <details style=\"margin-bottom:16px; border-bottom:2px solid #ffd200; padding-bottom:12px;\">\n        <summary style=\"cursor:pointer; font-weight:600; font-size:16px; color:#0f0f0f;\">\n            \u00bfOfrece m\u00e9tricas o KPIs de rendimiento?\n        <\/summary>\n        <div style=\"margin-top:10px; color:#0f0f0f; line-height:1.6;\">\n            S\u00ed, incluye frameworks de medici\u00f3n de impacto en campa\u00f1as mobile.\n        <\/div>\n    <\/details>\n\n    <details style=\"margin-bottom:16px; border-bottom:2px solid #ffd200; padding-bottom:12px;\">\n        <summary style=\"cursor:pointer; font-weight:600; font-size:16px; color:#0f0f0f;\">\n            \u00bfEs formaci\u00f3n pr\u00e1ctica o te\u00f3rica?\n        <\/summary>\n        <div style=\"margin-top:10px; color:#0f0f0f; line-height:1.6;\">\n            Tiene enfoque pr\u00e1ctico con aplicaci\u00f3n directa en entornos corporativos.\n        <\/div>\n    <\/details>\n\n    <details style=\"margin-bottom:16px; border-bottom:2px solid #ffd200; padding-bottom:12px;\">\n        <summary style=\"cursor:pointer; font-weight:600; font-size:16px; color:#0f0f0f;\">\n            \u00bfSe puede integrar en planes de formaci\u00f3n de marketing?\n        <\/summary>\n        <div style=\"margin-top:10px; color:#0f0f0f; line-height:1.6;\">\n            S\u00ed, es compatible con itinerarios de capacitaci\u00f3n digital corporativa.\n        <\/div>\n    <\/details>\n\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>This online ASO course, or App Store Optimization, is aimed at entrepreneurs whose businesses are based on app development, marketing professionals and consultants who wish to offer specialized ASO services, developers, marketing managers, executives, and any recent college graduate who wants to specialize in a field that is in increasingly high demand.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"educalms_repo_code":"AFO028C2P","educalms_repo_id":"3655211","educalms_lang":"es","educalms_duration":"150","educalms_duration_type":"693","educalms_image":"https:\/\/cdn.educaedtech.com\/content\/Biblioteca%20de%20Imagenes%2FBanco%20de%20Imagenes%2FInteligencia%20Artificial.jpg","educalms_tags":"anal\u00edtica mobile, APP, App Store, Apple Store, ASO, estrategia mobile, estrategias de app, Google Play Store, marketing mobile, Palabras clave, posicionamiento en tiendas, publicidad app, SEM, SEO","educalms_tittle":"Mobile Marketing y App Store Optimization (ASO)","educalms_type_of_training":"752","educalms_description":"<p>Este curso online en posicionamiento <strong>ASO (App Store Optimization)<\/strong> responde a las necesidades de cada vez m\u00e1s profesionales de marketing, empresas y emprendedores que requieren de conocimientos sobre c\u00f3mo incrementar la visibilidad y descargas de una App. Las diferentes App Store cuentan con caracter\u00edsticas muy diferentes para tener en cuenta a la hora de adaptar la estrategia de posicionamiento. En este curso se conocer\u00e1n todos los elementos y estrategias necesarios para impulsar la <strong>demanda<\/strong> y el <strong>\u00e9xito<\/strong> de tu App de manera pr\u00e1ctica y te\u00f3rica, junto a otros elementos de marketing mobile. Se ofrece las ventajas de la ense\u00f1anza online, las \u00faltimas tendencias y herramientas en ASO junto con el apoyo y cercan\u00eda del mejor equipo docente especializado.<\/p>","educalms_objectives":"<ul><li><p>Descubrir el <strong>comportamiento<\/strong> de los usuarios a la hora de buscar una aplicaci\u00f3n en las Apps Store. <\/p><\/li><li><p>Identificar las principales <strong>diferencias<\/strong> entre Google Play y Apple Store. <\/p><\/li><li><p>Aprender a implementar las principales <strong>herramientas<\/strong> y <strong>estrategias<\/strong> de optimizaci\u00f3n para Apps Store. <\/p><\/li><li><p>Incrementar la <strong>visibilidad<\/strong> y n\u00famero de <strong>descargas<\/strong> de tu App.<\/p><\/li><\/ul>","educalms_what_prepares_you_for":"<p>Gracias a este curso online en <strong>ASO<\/strong> aprender\u00e1s a desarrollar una estrategia de posicionamiento en app store para tu aplicaci\u00f3n m\u00f3vil, la de un tercero o la de tu empresa. Conoce las principales <strong>diferencias<\/strong> entre Google Play Store y Apple Store para adaptar el contenido de tu aplicaci\u00f3n e incrementar la visibilidad y n\u00famero de descargar en estas plataformas. Conoce la relaci\u00f3n del <strong>SEM<\/strong>, <strong>SEO<\/strong> tradicional y <strong>mobile<\/strong> en el \u00e9xito de tu estrategia ASO.<\/p>","educalms_audience":"<p>Este curso online de <strong>ASO<\/strong>, o <strong>App Store Optimization<\/strong>, va dirigido a emprendedores que basen su negocio en el desarrollo de una app, profesionales y consultoras de <strong>marketing<\/strong> que deseen ofrecer servicios especializados de ASO, desarrolladores, responsables de marketing, gerentes y cualquier reci\u00e9n titulado universitario que desee especializarse en una especialidad cada vez m\u00e1s demandada.<\/p>","educalms_academies":"1145","educalms_area_group":"Sectorial","educalms_area_id":"29","educalms_area_name":"Marketing y Comunicaci\u00f3n","educalms_academy_ids":"1145"},"mooc_category":[340,339,255],"class_list":["post-28008","mooc_course","type-mooc_course","status-publish","mooc_category-academy-1145","mooc_category-area-29","mooc_category-group-sectorial"],"acf":[],"_links":{"self":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/mooc_course\/28008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/media?parent=28008"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/mooc_category?post=28008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}