{"id":27968,"date":"2026-02-23T19:07:08","date_gmt":"2026-02-23T18:07:08","guid":{"rendered":"https:\/\/www.educapharos.com\/moocs\/crea-y-optimiza-una-campana-en-facebook-ads\/"},"modified":"2026-02-23T19:07:08","modified_gmt":"2026-02-23T18:07:08","slug":"create-and-optimize-a-facebook-ads-campaign","status":"publish","type":"mooc_course","link":"https:\/\/educapharos.com\/en\/crea-y-optimiza-una-campana-en-facebook-ads\/","title":{"rendered":"Create and optimize a Facebook Ads campaign"},"content":{"rendered":"<p>This formation of <strong>Create and optimize a Facebook Ads campaign<\/strong> It will help you understand and analyze all of the <strong>process of creation, management, and optimization <\/strong>of a campaign in<strong> Facebook Ads.<\/strong> You'll learn about the<strong> advantages<\/strong> that have the <strong>Using Facebook Ads <\/strong>in your digital marketing strategy and how it can help you increase the <strong>sales<\/strong> for your business. You'll target the most suitable audience and learn to identify the <strong>your campaign goals<\/strong>. You'll learn how to use the <strong>filters and breakdowns <\/strong>to analyze the <strong>performance <\/strong>from your ads<strong> <\/strong>y<strong> optimize <\/strong>your campaigns. You'll learn about the <strong>Key Facebook Ads Metrics<\/strong> and the most important metrics you should track in your campaigns. You'll create <strong>results reports<\/strong> quickly and efficiently, helping you make the best decisions.<\/p>","protected":false},"excerpt":{"rendered":"<p>This training course, \u201cCreate and Optimize a Facebook Ads Campaign,\u201d is designed for entrepreneurs, business owners, and professionals who want to use an advertising platform to increase their business\u2019s visibility and reach the right people at exactly the right time, by targeting and filtering out anyone who isn\u2019t part of their target audience.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"educalms_repo_code":"AFO02892W","educalms_repo_id":"3525643","educalms_lang":"es","educalms_duration":"9","educalms_duration_type":"693","educalms_image":"https:\/\/cdn.educalxp.ai\/ficheros\/img_cursos\/334435\/334435.jpg","educalms_tags":"administrador comercial, administrador de anuncios, audiencias personalizadas, engagement, Facebook Ads, Interacci\u00f3n, pixel facebook, publicidad online, Remarketing, Retargeting, segmentar, Social Ads","educalms_tittle":"Crea y optimiza una campa\u00f1a en Facebook Ads","educalms_type_of_training":"753","educalms_description":"<p>Esta formaci\u00f3n de <strong>Crea y optimiza una campa\u00f1a en Facebook Ads<\/strong> te ayudar\u00e1 a entender y analizar todo el <strong>proceso de creaci\u00f3n, gesti\u00f3n y optimizaci\u00f3n <\/strong>de una campa\u00f1a en<strong> Facebook Ads.<\/strong> Conocer\u00e1s las<strong> ventajas<\/strong> que tienen el <strong>uso de Facebook Ads <\/strong>en tu estrategia de marketing digital y c\u00f3mo puede ayudarte a incrementar las <strong>ventas<\/strong> de tu negocio. Segmentar\u00e1s al p\u00fablico m\u00e1s adecuado y aprender\u00e1s a identificar los <strong>objetivos de tus campa\u00f1as<\/strong>. Aprender\u00e1s a utilizar los <strong>filtros y desgloses <\/strong>para analizar el <strong>rendimiento <\/strong>de tus anuncios<strong> <\/strong>y<strong> optimizar <\/strong>tus campa\u00f1as. Conocer\u00e1s las <strong>principales m\u00e9tricas de Facebook Ads<\/strong> y los datos m\u00e1s relevantes que debes monitorizar en tus campa\u00f1as. Crear\u00e1s <strong>informes de resultados<\/strong> de forma r\u00e1pida y \u00e1gil que te ayudar\u00e1n a tomar las mejores decisiones.<\/p>","educalms_objectives":"<ul><li><p>Conocer el proceso paso a paso para<strong> crear un anuncio <\/strong>y un <strong>conjunto de anuncios<\/strong> en <strong>Facebook Ads.<\/strong><\/p><\/li><li><p>Atraer de manera eficaz a tus<strong> clientes potenciales <\/strong>con contenido relevante y<strong> en base a sus b\u00fasquedas y comportamiento en la red social.<\/strong><\/p><\/li><li><p>Aumentar el<strong> engagement <\/strong>y la<strong> <\/strong>capacidad de<strong> interacci\u00f3n <\/strong>con tus clientes actuales y potenciales.<\/p><\/li><li><p>Diferenciar entre <strong>Administrador Comercial y el Administrador de Anuncios.<\/strong><\/p><\/li><\/ul>","educalms_what_prepares_you_for":"<p>Esta formaci\u00f3n de <strong>Crea y optimiza una campa\u00f1a en Facebook Ads<\/strong> te ayudar\u00e1; a <strong>aumentar la visibilidad de tu negocio<\/strong> y a promocionar tus productos o servicios en la red social Facebook con un<strong> bajo coste de inversi\u00f3n. <\/strong>Impulsar\u00e1s <strong>la interacci\u00f3n de los usuarios<\/strong> sociales y <strong>mejorar\u00e1s los resultados<\/strong> de tu estrategia de marketing digital.<\/p>","educalms_audience":"<p>Esta formaci\u00f3n de <strong>Crea y optimiza una campa\u00f1a en Facebook Ads<\/strong> va orientada a e<strong>mprendedores, empresarios y profesionales<\/strong> que quieran hacer uso de una plataforma publicitaria para <strong>hacer m\u00e1s visible su negocio<\/strong> y dirigirse a las personas adecuadas en el momento exacto, segmentando y dejando de lado a todas aquellas personas que no sean su p\u00fablico objetivo.<\/p>","educalms_academies":"898","educalms_area_group":"Corporativo","educalms_area_id":"16","educalms_area_name":"Gesti\u00f3n Empresarial y Finanzas","educalms_academy_ids":"898"},"mooc_category":[252,260,262],"class_list":["post-27968","mooc_course","type-mooc_course","status-publish","mooc_category-group-corporativo","mooc_category-area-16","mooc_category-academy-898"],"acf":[],"_links":{"self":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/mooc_course\/27968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/media?parent=27968"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/mooc_category?post=27968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}