{"id":27962,"date":"2026-02-23T19:07:07","date_gmt":"2026-02-23T18:07:07","guid":{"rendered":"https:\/\/www.educapharos.com\/moocs\/whatsapp-business\/"},"modified":"2026-02-23T19:07:07","modified_gmt":"2026-02-23T18:07:07","slug":"whatsapp-business","status":"publish","type":"mooc_course","link":"https:\/\/educapharos.com\/en\/whatsapp-business\/","title":{"rendered":"WhatsApp Business"},"content":{"rendered":"<p>Thanks to the training provided by <strong>WhatsApp Business<\/strong> You'll quickly and easily learn all the steps you need to start using WhatsApp Business for your business. You'll discover the countless <strong>benefits<\/strong> what the use of this can offer <strong>social media<\/strong> to your company. You'll identify the difference between the <strong>WhatsApp Business App and the API<\/strong> and how to choose the one that best suits your goals. You'll learn how to <strong>Easily install and set up the app<\/strong> on your phone and on your PC's desktop. You'll learn all the <strong>features <\/strong>that offers <strong>WhatsApp Business<\/strong> to optimize your communication plan and reach your customers or leads in a direct and personalized way. You'll learn how to write a <strong>consent form<\/strong> in order to communicate via WhatsApp in accordance with the <strong>GDPR<\/strong> and to the <strong>LOPDGDD<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>The WhatsApp Business training is designed for both those who want to increase their business\u2019s sales and those interested in integrating WhatsApp Business into their digital marketing strategy\u2014specifically for businesses that want to communicate more directly and personally with their customers and prospects.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"educalms_repo_code":"AFO028925","educalms_repo_id":"3524226","educalms_lang":"es","educalms_duration":"8","educalms_duration_type":"693","educalms_image":"https:\/\/cdn.educalxp.ai\/ficheros\/img_cursos\/334004\/334004.jpg","educalms_tags":"buyer persona, campa\u00f1as de marketing, DAFO, Estrategias de marketing, KPIS, Plan de acci\u00f3n, Plan de Contenidos, Plan de marketing, Plan de Marketing Digital, redes sociales","educalms_tittle":"Whatsapp Business","educalms_type_of_training":"753","educalms_description":"<p>Gracias a la acci\u00f3n formativa de <strong>WhatsApp Business<\/strong> aprender\u00e1s de forma r\u00e1pida y sencilla todos los pasos necesarios para empezar a utilizar WhatsApp Business en tu negocio. Descubrir\u00e1s los innumerables <strong>beneficios<\/strong> que puede aportar el uso de esta <strong>red social<\/strong> a tu empresa. Identificar\u00e1s la diferencia entre la <strong>App de WhatsApp Business y la API<\/strong> y c\u00f3mo seleccionar la m\u00e1s adecuada en funci\u00f3n de tus objetivos. Aprender\u00e1s a <strong>instalar y configurar f\u00e1cilmente la aplicaci\u00f3n<\/strong> en el m\u00f3vil y en el escritorio de tu PC. Conocer\u00e1s todas las <strong>funcionalidades <\/strong>que ofrece <strong>WhatsApp Business<\/strong> para optimizar tu plan de comunicaci\u00f3n y llegar de forma directa y personalizada a tus clientes o leads. Aprender\u00e1s a redactar un <strong>modelo de consentimiento<\/strong> para poder realizar las comunicaciones v\u00eda WhastsApp acorde al <strong>RGPD<\/strong> y a la <strong>LOPDGDD<\/strong>.<\/p>","educalms_objectives":"<ul><li><p>Conocer las <strong>funcionalidades<\/strong> que ofrece WhatsApp Business tanto para las PYMES como para las grandes empresas.<\/p><\/li><li><p>Crear un <strong>chatbot <\/strong>con <strong>mensajes autom\u00e1ticos<\/strong> pero personalizados.<\/p><\/li><li><p>Desarrollar <strong>listas de difusi\u00f3n<\/strong>, organizarlas y segmentarlas acorde a los objetivos establecidos.<\/p><\/li><li><p>Integrar <strong>WhatsApp Business<\/strong> con tu <strong>CRM.<\/strong><\/p><\/li><\/ul>","educalms_what_prepares_you_for":"<p>El curso en <strong>WhatsApp Business<\/strong> te ayudar\u00e1 a crear en pocos pasos un perfil de <strong>WhatsApp Business<\/strong> para tu empresa, as\u00ed como a crear <strong>listas de difusi\u00f3n, grupos y chats<\/strong> para comunicarte con tus clientes y leads de forma m\u00e1s \u00e1gil, directa y personalizada. En definitiva, te ayudar\u00e1 a <strong>aumentar las ventas de tu negocio <\/strong>y a conectar la aplicaci\u00f3n en otras redes sociales como <strong>Facebook<\/strong> e incluso con tu CRM.<\/p>","educalms_audience":"<p>La formaci\u00f3n sobre<strong> WhatsApp Business <\/strong>est\u00e1 destinada tanto a<strong> <\/strong>aquellas personas que quieran hacer <strong>crecer las ventas<\/strong> de su negocio, como a aquellos\/as interesados\/as en integrar WhatsApp Business en su <strong>estrategia de marketing digital,<\/strong> de cara a negocios en los que quieran realizar una <strong>comunicaci\u00f3n m\u00e1s directa y personalizada<\/strong> con sus clientes y prospectos. <\/p>","educalms_academies":"894","educalms_area_group":"Sectorial","educalms_area_id":"34","educalms_area_name":"Otros Sectores","educalms_academy_ids":"894"},"mooc_category":[285,274,255],"class_list":["post-27962","mooc_course","type-mooc_course","status-publish","mooc_category-academy-894","mooc_category-area-34","mooc_category-group-sectorial"],"acf":[],"_links":{"self":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/mooc_course\/27962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/media?parent=27962"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/mooc_category?post=27962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}