{"id":27908,"date":"2026-02-23T19:04:51","date_gmt":"2026-02-23T18:04:51","guid":{"rendered":"https:\/\/www.educapharos.com\/moocs\/mystery-shopping\/"},"modified":"2026-02-23T19:04:51","modified_gmt":"2026-02-23T18:04:51","slug":"mystery-shopping","status":"publish","type":"mooc_course","link":"https:\/\/educapharos.com\/en\/mystery-shopping\/","title":{"rendered":"Mystery Shopping"},"content":{"rendered":"<p>Would you like to know if your company is doing well?<strong> just as you think <\/strong>What works? Or maybe you'd like to <strong>research your competition<\/strong> without them realizing it?<\/p>\n<p>This training in <strong>Mystery Shopping<\/strong> is an educational program designed to train participants in the implementation of <strong>Discrete and objective quality assessments<\/strong> products, services, and experiences in a variety of business settings. The main objective of this course is to prepare students to act as <strong>\u00abmystery shoppers\u00bb<\/strong> or \u00abmystery shoppers,\u00bb who visit businesses or interact with them anonymously in order to <strong>evaluate and provide feedback<\/strong> on specific aspects of customer service, service quality, and the <strong>compliance with company standards.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>This Mystery Shopping training is designed for business owners or self-employed individuals who want to understand how their business operates or who want to learn how to analyze their competitors. It is also geared toward those who wish to conduct benchmarking\u2014and, in general, anyone who wants to achieve business success!<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"educalms_repo_code":"AFO0288RV","educalms_repo_id":"3514000","educalms_lang":"es","educalms_duration":"14","educalms_duration_type":"693","educalms_image":"https:\/\/cdn.educalxp.ai\/ficheros\/img_cursos\/334427\/334427.jpg","educalms_tags":"Benchmarking, Cliente Misterioso, Estudiar a la competencia, Mystery Dinner, Mystery Guest, Mystery Patient, Mystery Shopper, Mystery Shopping, Mystery Shopping online, Mystery Shopping presencial, Mystery Shopping telef\u00f3nico","educalms_tittle":"Mystery Shopping","educalms_type_of_training":"753","educalms_description":"<p>\u00bfTe gustar\u00eda saber si tu empresa funciona<strong> tal y como t\u00fa crees <\/strong>que funciona? O, \u00bfquiz\u00e1s te gustar\u00eda <strong>investigar a tu competencia<\/strong> sin que se den cuenta?<\/p><p>Esta formaci\u00f3n en <strong>Mystery Shopping<\/strong> es una propuesta educativa dise\u00f1ada para capacitar a los\/as participantes en la realizaci\u00f3n de <strong>evaluaciones discretas y objetivas de la calidad<\/strong> de productos, servicios y experiencias en una variedad de entornos comerciales. El objetivo principal de este curso es preparar a los\/as estudiantes para actuar como <strong>\"compradores misteriosos\"<\/strong> o \"clientes encubiertos\", quienes visitan negocios o interact\u00faan con ellos\/as de manera an\u00f3nima para <strong>evaluar y proporcionar retroalimentaci\u00f3n<\/strong> sobre aspectos espec\u00edficos de la atenci\u00f3n al cliente, la calidad del servicio y el <strong>cumplimiento de est\u00e1ndares de la empresa.<\/strong><\/p>","educalms_objectives":"<ul><li><p>Conocer en qu\u00e9 consiste el <strong>Mystery Shopping<\/strong> y c\u00f3mo es su <strong>proceso<\/strong>.<\/p><\/li><li><p>Valorar los <strong>beneficios <\/strong>de contratar un Mystery Shopper.<\/p><\/li><li><p>Saber las diferentes<strong> investigaciones<\/strong> que puede realizar un <strong>cliente misterioso<\/strong>.<\/p><\/li><li><p>Averiguar c\u00f3mo funciona tu<strong> competencia.<\/strong><\/p><\/li><\/ul>","educalms_what_prepares_you_for":"<p>Con esta formaci\u00f3n podr\u00e1s saber en qu\u00e9 consiste el <strong>Mystery Shopping<\/strong> y c\u00f3mo <strong>aplicarlo a tu negocio<\/strong>, ya sea para realizar un <strong>estudio interno<\/strong> o un <strong>estudio a la competencia<\/strong>. Y, adem\u00e1s... <strong>podr\u00e1s saber si tu competencia tambi\u00e9n te est\u00e1 espiando a ti <\/strong>desempe\u00f1ando el papel de un\/a <strong>evaluador\/a encubierto\/a<\/strong> que visita negocios, tiendas, restaurantes, hoteles u otros establecimientos para evaluar la <strong>calidad de los productos, servicios y la experiencia del cliente.<\/strong><\/p>","educalms_audience":"<p>Esta formaci\u00f3n sobre <strong>Mystery Shopping<\/strong> se encuentra dirigida a <strong>empresarios\/as o aut\u00f3nomos\/as<\/strong> que deseen conocer <strong>c\u00f3mo funciona su empresa<\/strong> o que deseen saber c\u00f3mo pueden estudiar a su <strong>competencia empresarial<\/strong>. Tambi\u00e9n  est\u00e1 enfocada para quienes deseen realizar <strong>benchmarking<\/strong>, y, en general. \u00a1a todos\/as aquellos\/as que deseen obtener<strong> el \u00e9xito empresarial!<\/strong><\/p>","educalms_academies":"894","educalms_area_group":"Sectorial","educalms_area_id":"34","educalms_area_name":"Otros Sectores","educalms_academy_ids":"894"},"mooc_category":[285,274,255],"class_list":["post-27908","mooc_course","type-mooc_course","status-publish","mooc_category-academy-894","mooc_category-area-34","mooc_category-group-sectorial"],"acf":[],"_links":{"self":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/mooc_course\/27908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/media?parent=27908"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/mooc_category?post=27908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}