{"id":27892,"date":"2026-02-23T19:03:32","date_gmt":"2026-02-23T18:03:32","guid":{"rendered":"https:\/\/www.educapharos.com\/moocs\/metodologias-agiles-en-marketing-para-el-diseno-de-nuevos-productos\/"},"modified":"2026-02-23T19:03:32","modified_gmt":"2026-02-23T18:03:32","slug":"agile-marketing-methodologies-for-new-product-design","status":"publish","type":"mooc_course","link":"https:\/\/educapharos.com\/en\/metodologias-agiles-en-marketing-para-el-diseno-de-nuevos-productos\/","title":{"rendered":"Agile Marketing Methodologies for New Product Design"},"content":{"rendered":"<p>Marketing <strong>It is essential<\/strong> for the success of any business, and that includes the <strong>new product design<\/strong>. Participants in the training program on Agile Methodologies in Marketing for New Product Design will be equipped to use the various <strong>tools and procedures<\/strong> agile work, in order to process those products and projects that aim to <strong>solve problems<\/strong> of customers, and to that end, being able to provide <strong>value and flexibility<\/strong> their needs. The training is designed to help professionals and students understand and apply the <strong>agile methodologies<\/strong> in the field of marketing.<\/p>","protected":false},"excerpt":{"rendered":"<p>This training course on Agile Methodologies in Marketing for New Product Design is intended for all professionals and students in the business or marketing sector who wish to learn about or enhance their skills in using agile methodologies in product and project design.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"educalms_repo_code":"AFO0287SQ","educalms_repo_id":"3461910","educalms_lang":"es","educalms_duration":"40","educalms_duration_type":"693","educalms_image":"https:\/\/cdn.educalxp.ai\/ficheros\/img_cursos\/329757\/329757.jpg","educalms_tags":"metodolog\u00edas, \u00e1giles, marketing, dise\u00f1o, nuevos, productos.","educalms_tittle":"Metodolog\u00edas \u00c1giles en Marketing para el Dise\u00f1o de Nuevos Productos","educalms_type_of_training":"754","educalms_description":"<p>El marketing <strong>es fundamental<\/strong> para el \u00e9xito de cualquier empresa, y ello incluye el <strong>dise\u00f1o de nuevos productos<\/strong>. La acci\u00f3n formativa en Metodolog\u00edas \u00c1giles en Marketing para el Dise\u00f1o de Nuevos Productos estar\u00e1 capacitado para utilizar las distintas <strong>herramientas y procedimientos<\/strong> del trabajo \u00e1gil, para poder tramitar aquellos productos y proyectos que tienen como objetivo <strong>solucionar los problemas<\/strong> de los clientes, siendo capaz para ello de aportar <strong>valor y flexibilidad<\/strong> a sus necesidades. La formaci\u00f3n est\u00e1 dise\u00f1ada para ayudar a profesionales y estudiantes a comprender y aplicar las <strong>metodolog\u00edas \u00e1giles<\/strong> en el \u00e1mbito del marketing.<\/p>","educalms_objectives":"<ul><li><p>Aplicar los fundamentos, el lenguaje, herramientas y metodolog\u00edas del <strong>marco de trabajo \u00e1gil<\/strong>, para la gesti\u00f3n de proyectos y el dise\u00f1o de productos centrados en la soluci\u00f3n de problemas de los clientes.<\/p><\/li><li><p>Identificar los principios y valores del <strong>Manifiesto \u00c1gil<\/strong>.<\/p><\/li><li><p>Conocer los conceptos clave del <strong>modelo Lean<\/strong> y sus valores.<\/p><\/li><li><p>Aplicar los principios de <strong>Lean Startup<\/strong> en el desarrollo de nuevos productos. <\/p><\/li><\/ul>","educalms_what_prepares_you_for":"<p>Esta acci\u00f3n formativa en <strong>Metodolog\u00edas \u00c1giles en Marketing para el Dise\u00f1o de Nuevos Productos<\/strong> te prepara para adoptar <strong>enfoques \u00e1giles<\/strong> en marketing y dise\u00f1o de productos, <strong>gestionar proyectos<\/strong> de manera eficiente y centrarte en las necesidades del cliente para el desarrollo exitoso de <strong>nuevos productos y estrategias<\/strong> de marketing, empleando la metodolog\u00eda Design Thinking y sus elementos principales, entre otras. <\/p>","educalms_audience":"<p>Esta acci\u00f3n formativa en <strong>Metodolog\u00edas \u00c1giles en Marketing para el Dise\u00f1o de Nuevos Productos<\/strong> se dirige a todos aquellos <strong>profesionales o estudiantes<\/strong> del sector del comercio o el marketing que quieran conocer o aumentar sus aptitudes en la utilizaci\u00f3n de <strong>metodolog\u00edas \u00e1giles<\/strong> en el dise\u00f1o de productos y proyectos. <\/p>","educalms_academies":"898","educalms_area_group":"Corporativo","educalms_area_id":"16","educalms_area_name":"Gesti\u00f3n Empresarial y Finanzas","educalms_academy_ids":"898"},"mooc_category":[252,260,262],"class_list":["post-27892","mooc_course","type-mooc_course","status-publish","mooc_category-group-corporativo","mooc_category-area-16","mooc_category-academy-898"],"acf":[],"_links":{"self":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/mooc_course\/27892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/media?parent=27892"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/mooc_category?post=27892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}