{"id":27839,"date":"2026-02-23T19:00:23","date_gmt":"2026-02-23T18:00:23","guid":{"rendered":"https:\/\/www.educapharos.com\/moocs\/gestion-de-la-publicidad-y-la-comunicacion-corporativa\/"},"modified":"2026-02-23T19:00:23","modified_gmt":"2026-02-23T18:00:23","slug":"advertising-and-corporate-communications-management","status":"publish","type":"mooc_course","link":"https:\/\/educapharos.com\/en\/gestion-de-la-publicidad-y-la-comunicacion-corporativa\/","title":{"rendered":"Advertising and Corporate Communications Management"},"content":{"rendered":"<p>This training in <strong>Advertising and Corporate Communications Management <\/strong>provides a comprehensive overview of communication, advertising, and corporate relations strategies. Throughout this program, participants will gain a solid understanding of how to design and implement effective communication strategies, and will understand the <strong>How Advertising Works<\/strong> and their relationship with agencies, and they will learn how to manage the <strong>internal and external relations<\/strong> of an organization.<\/p>\n<p>The training focuses on key aspects of business communication, including strategic communication planning, advertising management, agency selection, and <strong>direct marketing and corporate public relations<\/strong>. It also addresses the <strong>crisis management<\/strong> and the importance of maintaining effective communication both in normal situations and during difficult times.<\/p>","protected":false},"excerpt":{"rendered":"<p>This training program in Advertising and Corporate Communications Management is designed for professionals in the fields of communications, advertising, marketing, and public relations who wish to advance their careers and gain a deeper understanding of advertising and corporate communications management. It is also suitable for managers and team leaders who wish to improve their skills in these areas.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"educalms_repo_code":"AFO025935","educalms_repo_id":"3136257","educalms_lang":"es","educalms_duration":"20","educalms_duration_type":"693","educalms_image":"https:\/\/cdn.educalxp.ai\/ficheros\/img_cursos\/296562\/296562.jpg","educalms_tags":"Publicidad, Comunicaci\u00f3n, Corporativa, Gesti\u00f3n, estrat\u00e9gica, Briefing, Herramientas BTL","educalms_tittle":"Gesti\u00f3n de la Publicidad y la Comunicaci\u00f3n Corporativa","educalms_type_of_training":"754","educalms_description":"<p>Esta formaci\u00f3n en <strong>Gesti\u00f3n de la Publicidad y la Comunicaci\u00f3n Corporativa <\/strong>proporciona una visi\u00f3n integral de las estrategias de comunicaci\u00f3n, publicidad y relaciones corporativas. A lo largo de este programa, los participantes adquirir\u00e1n conocimientos s\u00f3lidos sobre c\u00f3mo dise\u00f1ar e implementar estrategias de comunicaci\u00f3n efectivas, comprender\u00e1n el <strong>funcionamiento de la publicidad<\/strong> y su relaci\u00f3n con las agencias, y aprender\u00e1n a gestionar las <strong>relaciones internas y externas<\/strong> de una organizaci\u00f3n.<\/p><p>La formaci\u00f3n se centra en aspectos clave de la comunicaci\u00f3n empresarial, incluyendo la planificaci\u00f3n estrat\u00e9gica de comunicaci\u00f3n, la gesti\u00f3n de publicidad, la selecci\u00f3n de agencias, el <strong>marketing directo y las relaciones p\u00fablicas corporativas<\/strong>. Adem\u00e1s, aborda la <strong>gesti\u00f3n de crisis<\/strong> y la importancia de mantener una comunicaci\u00f3n efectiva tanto en situaciones normales como en momentos dif\u00edciles.<\/p>","educalms_objectives":"<ul><li><p>Comprender los <strong>principios fundamentales<\/strong> de la comunicaci\u00f3n estrat\u00e9gica.<\/p><\/li><li><p>Adquirir las habilidades necesarias para <strong>planificar y ejecutar estrategias de comunicaci\u00f3n efectivas<\/strong>.<\/p><\/li><li><p><strong>Gestionar publicidad y agencias<\/strong> de manera eficiente.<\/p><\/li><li><p>Aprender a gestionar eficazmente la comunicaci\u00f3n corporativa, incluyendo la gesti\u00f3n de <strong>relaciones internas y externas.<\/strong><\/p><\/li><\/ul>","educalms_what_prepares_you_for":"<p>Esta acci\u00f3n formativa en <strong>Gesti\u00f3n de la Publicidad y la Comunicaci\u00f3n Corporativa<\/strong> te prepara para gestionar eficazmente la comunicaci\u00f3n corporativa y la publicidad en entornos empresariales. Aprender\u00e1s a <strong>planificar estrat\u00e9gicamente la comunicaci\u00f3n<\/strong>, incluida la selecci\u00f3n de agencias y la gesti\u00f3n del presupuesto. Dominar\u00e1s el proceso de briefing publicitario y la <strong>evaluaci\u00f3n de propuestas creativas<\/strong>. Comprender\u00e1s c\u00f3mo <strong>gestionar medios publicitarios y m\u00e9tricas<\/strong> de manera efectiva.<\/p>","educalms_audience":"<p>Esta acci\u00f3n formativa en <strong>Gesti\u00f3n de la Publicidad y la Comunicaci\u00f3n Corporativa<\/strong> est\u00e1 dise\u00f1ada para profesionales de la comunicaci\u00f3n, <strong>publicidad, marketing y relaciones p\u00fablicas<\/strong> que deseen avanzar en sus carreras y adquirir una comprensi\u00f3n m\u00e1s profunda de la gesti\u00f3n de la publicidad y la comunicaci\u00f3n corporativa. Tambi\u00e9n es adecuado para <strong>gerentes y l\u00edderes de equipos<\/strong> que deseen mejorar sus habilidades en estas \u00e1reas.<\/p>","educalms_academies":"928","educalms_area_group":"Transversal","educalms_area_id":"1","educalms_area_name":"Soft skills","educalms_academy_ids":"928"},"mooc_category":[265,264,249],"class_list":["post-27839","mooc_course","type-mooc_course","status-publish","mooc_category-academy-928","mooc_category-area-1","mooc_category-group-transversal"],"acf":[],"_links":{"self":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/mooc_course\/27839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/media?parent=27839"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/mooc_category?post=27839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}