{"id":27752,"date":"2026-02-23T18:57:22","date_gmt":"2026-02-23T17:57:22","guid":{"rendered":"https:\/\/www.educapharos.com\/moocs\/habilidades-de-venta\/"},"modified":"2026-02-23T18:57:22","modified_gmt":"2026-02-23T17:57:22","slug":"sales-skills-2","status":"publish","type":"mooc_course","link":"https:\/\/educapharos.com\/en\/habilidades-de-venta\/","title":{"rendered":"Sales Skills"},"content":{"rendered":"<p>The <strong>sale<\/strong> is an activity that requires <strong>specific skills<\/strong> in order to succeed in the market. The ultimate goal of the <strong>sales activity<\/strong> is to attract customers; to do so, it is necessary to understand the <strong>sales process<\/strong>, communication and persuasion techniques, as well as the most relevant factors that influence consumer psychology. With this training program in <strong>Sales Skills<\/strong> The course will provide the knowledge necessary to understand the <strong>business environment,<\/strong> consumer psychology, purchasing, decision-making by the customer and the salesperson, and the impact one has on the other, communication, the <strong>building trust<\/strong>, persuasion techniques, the value proposition, the sales process, and the <strong>merchandising and marketing.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>This sales skills training program is designed for sales professionals, customer service representatives, marketing professionals, entrepreneurs, students, and professionals in training\u2014and, in general, anyone interested in gaining knowledge related to sales skills.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"educalms_repo_code":"AFO018613","educalms_repo_id":"2342139","educalms_lang":"es","educalms_duration":"45","educalms_duration_type":"693","educalms_image":"https:\/\/cdn.educalxp.ai\/ficheros\/img_cursos\/184840\/184840.jpg","educalms_tags":"habilidades, venta, atenci\u00f3n, cliente, marketing, estrategia.","educalms_tittle":"Habilidades de Venta","educalms_type_of_training":"754","educalms_description":"<p>La <strong>venta<\/strong> es una actividad que requiere de <strong>habilidades espec\u00edficas<\/strong> para poder tener \u00e9xito en el mercado. La finalidad \u00faltima de la <strong>actividad de venta<\/strong> es la de conseguir clientes, para ello es necesario conocer el <strong>proceso de venta<\/strong>, las t\u00e9cnicas de comunicaci\u00f3n y persuasi\u00f3n, as\u00ed como los aspectos m\u00e1s relevantes que inciden en la psicolog\u00eda del consumidor. Con esta acci\u00f3n formativa en <strong>Habilidades de Venta<\/strong> se aportar\u00e1n los conocimientos necesarios para conocer el <strong>entorno comercial,<\/strong> las variables psicol\u00f3gicas del consumidor, la compra, toma de decisiones del cliente, el vendedor y la acci\u00f3n sobre el otro, la comunicaci\u00f3n, la <strong>generaci\u00f3n de confianza<\/strong>, las t\u00e9cnicas de argumentaci\u00f3n, la propuesta de valor, el proceso de venta y el <strong>merchandising y marketing.<\/strong><\/p>","educalms_objectives":"<ul><li><p>Conocer el <strong>entorno comercial<\/strong> en el que se mueve el vendedor y el cliente. <\/p><\/li><li><p>Identificar las diferentes <strong>variables psicol\u00f3gicas<\/strong> del consumidor. <\/p><\/li><li><p>Aprender sobre la <strong>compra<\/strong> y la <strong>toma de decisiones<\/strong> del cliente. <\/p><\/li><li><p>Saber c\u00f3mo <strong>persuadir y convencer<\/strong> al cliente. <\/p><\/li><\/ul>","educalms_what_prepares_you_for":"<p>Esta acci\u00f3n formativa en <strong>Habilidades de Venta <\/strong>te prepara para desempe\u00f1arte eficazmente en el campo de las <strong>ventas y el marketing<\/strong>, brind\u00e1ndote las habilidades y conocimientos necesarios para comprender a los <strong>clientes<\/strong>, persuadirlos, comunicarte efectivamente y desarrollar <strong>estrategias comerciales<\/strong> exitosas. <\/p>","educalms_audience":"<p>Esta acci\u00f3n formativa en <strong>Habilidades de Venta<\/strong> est\u00e1 dirigido a profesionales de ventas, de la <strong>atenci\u00f3n al cliente<\/strong>, del marketing, <strong>emprendedores<\/strong>, estudiantes y profesionales en formaci\u00f3n y, en general, a todas aquellas personas interesadas en adquirir conocimientos relacionados con las <strong>habilidades de venta.<\/strong><\/p>","educalms_academies":"46","educalms_area_group":"Transversal","educalms_area_id":"1","educalms_area_name":"Soft skills","educalms_academy_ids":"46"},"mooc_category":[307,264,249],"class_list":["post-27752","mooc_course","type-mooc_course","status-publish","mooc_category-academy-46","mooc_category-area-1","mooc_category-group-transversal"],"acf":[],"_links":{"self":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/mooc_course\/27752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/media?parent=27752"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/mooc_category?post=27752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}