{"id":27705,"date":"2026-02-23T18:54:39","date_gmt":"2026-02-23T17:54:39","guid":{"rendered":"https:\/\/www.educapharos.com\/moocs\/habilidades-comerciales\/"},"modified":"2026-02-23T18:54:39","modified_gmt":"2026-02-23T17:54:39","slug":"sales-skills","status":"publish","type":"mooc_course","link":"https:\/\/educapharos.com\/en\/habilidades-comerciales\/","title":{"rendered":"Business Skills"},"content":{"rendered":"<p>In the field of <strong>sales and marketing<\/strong>, it is necessary to know the <strong>sales processes<\/strong> of the product and\/or service, the <strong>customer service<\/strong> in purchasing processes, <strong>Sales and After-Sales Service<\/strong>, information and training on products and\/or services for sale, the <strong>sales techniques<\/strong> that enable us to meet our objectives, as well as the <strong>customer loyalty<\/strong>. With this training program in <strong>Business Skills<\/strong> Students will acquire the knowledge needed to develop <strong>sales skills<\/strong> and to learn about, analyze, and engage with the <strong>customer habits<\/strong> and the sales process and techniques for <strong>ensure that it is closed.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>This training program on Sales Skills is designed for salespeople and sales representatives, sales managers, marketing professionals, entrepreneurs and business owners, customer service professionals, and, in general, anyone interested in the subject.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"educalms_repo_code":"AFO018257","educalms_repo_id":"2311909","educalms_lang":"es","educalms_duration":"85","educalms_duration_type":"693","educalms_image":"https:\/\/cdn.educalxp.ai\/ficheros\/img_cursos\/248495\/248495.jpg","educalms_tags":"habilidades, comerciales, escucha activa, venta, cliente, fidelizaci\u00f3n.","educalms_tittle":"Habilidades Comerciales","educalms_type_of_training":"754","educalms_description":"<p>En el \u00e1mbito del mundo de <strong>comercio y marketing<\/strong>, es necesario conocer los <strong>procesos de venta<\/strong> del producto y\/o servicio, la <strong>atenci\u00f3n al cliente<\/strong> en los procesos de compra, <strong>venta y post-venta<\/strong>, la informaci\u00f3n y formaci\u00f3n de productos y\/o servicios para la venta, las <strong>t\u00e9cnicas de venta<\/strong> que permitan cumplir con los objetivos, as\u00ed como, la <strong>fidelizaci\u00f3n de los clientes<\/strong>. Con esta acci\u00f3n formativa en <strong>Habilidades Comerciales<\/strong> el alumnado adquirir\u00e1 conocimientos para el desarrollo de <strong>habilidades comerciales<\/strong> y conocer, analizar y acercarse a los <strong>h\u00e1bitos de los clientes<\/strong> y el proceso y las t\u00e9cnicas de venta para <strong>garantizar su cierre.<\/strong><\/p>","educalms_objectives":"<ul><li><p>Adquirir conocimientos para el desarrollo de <strong>habilidades comerciales<\/strong> y conocer, analizar y acercarse a los <strong>h\u00e1bitos de los clientes.<\/strong><\/p><\/li><li><p>Conocer las <strong>t\u00e9cnicas de ventas<\/strong> para poder abordar con \u00e9xito las oportunidades comerciales que surjan en el mercado.<\/p><\/li><li><p>Identificar los <strong>tipos de clientes<\/strong> y situaciones y saber adaptar las <strong>t\u00e9cnicas de venta<\/strong> a cada caso.<\/p><\/li><\/ul>","educalms_what_prepares_you_for":"<p>Esta acci\u00f3n formativa en <strong>Habilidades Comerciales<\/strong> te prepara para desempe\u00f1arte de manera efectiva en el <strong>\u00e1mbito comercial<\/strong>, desde la atenci\u00f3n al cliente hasta la argumentaci\u00f3n, el <strong>cierre de ventas<\/strong> y la <strong>fidelizaci\u00f3n de clientes<\/strong>. Te proporciona habilidades y conocimientos esenciales para tener \u00e9xito en el <strong>mundo de las ventas<\/strong> y la <strong>gesti\u00f3n de clientes.<\/strong><\/p>","educalms_audience":"<p>Esta acci\u00f3n formativa en <strong>Habilidades Comerciales<\/strong> est\u00e1 dirigida a vendedores y representantes de ventas, <strong>gerentes de ventas<\/strong>, profesionales de marketing, empresarios y <strong>due\u00f1os de negocios<\/strong>, profesionales de la atenci\u00f3n al cliente y, en general, a cualquier <strong>persona interesada<\/strong> sobre el tema. <\/p>","educalms_academies":"46","educalms_area_group":"Transversal","educalms_area_id":"1","educalms_area_name":"Soft skills","educalms_academy_ids":"46"},"mooc_category":[307,264,249],"class_list":["post-27705","mooc_course","type-mooc_course","status-publish","mooc_category-academy-46","mooc_category-area-1","mooc_category-group-transversal"],"acf":[],"_links":{"self":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/mooc_course\/27705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/media?parent=27705"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/mooc_category?post=27705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}