{"id":27701,"date":"2026-02-23T18:54:38","date_gmt":"2026-02-23T17:54:38","guid":{"rendered":"https:\/\/www.educapharos.com\/moocs\/punto-de-venta-y-psicologia-del-consumidor\/"},"modified":"2026-02-23T18:54:38","modified_gmt":"2026-02-23T17:54:38","slug":"point-of-sale-and-consumer-psychology","status":"publish","type":"mooc_course","link":"https:\/\/educapharos.com\/en\/punto-de-venta-y-psicologia-del-consumidor\/","title":{"rendered":"Point of Sale and Consumer Psychology"},"content":{"rendered":"<p>Today, one of the keys to sales success <strong>lies in the establishment<\/strong> wherever the sale takes place, therefore, it is <strong>It is necessary to know<\/strong> the <strong>principles and criteria<\/strong> for the <strong>layout of the sales area<\/strong>. With this training program in <strong>Point of Sale and Consumer Psychology<\/strong> you'll be able to navigate the industry and <strong>define and organize<\/strong> point-of-sale human resources, in accordance with the criteria of the <strong>consumer behavior<\/strong>. You'll be able to acquire the necessary knowledge about the <strong>criteria and principles<\/strong> for the distribution of the <strong>retail space<\/strong>, among other things.<\/p>","protected":false},"excerpt":{"rendered":"<p>This training course on Point of Sale and Consumer Psychology is designed for professionals in the fields of retail and marketing, students in these fields, and, in general, anyone interested in learning about the principles and criteria for the layout of sales areas, store design, and so on.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"educalms_repo_code":"AFO018243","educalms_repo_id":"2310751","educalms_lang":"es","educalms_duration":"10","educalms_duration_type":"693","educalms_image":"https:\/\/cdn.educalxp.ai\/ficheros\/img_cursos\/184760\/184760.jpg","educalms_tags":"punto de venta, psicolog\u00eda, consumidor, distribuci\u00f3n, criterios, recursos humanos","educalms_tittle":"Punto de Venta y Psicolog\u00eda del Consumidor","educalms_type_of_training":"754","educalms_description":"<p>En la actualidad, una de las claves del \u00e9xito de la venta <strong>radica en el establecimiento<\/strong> en donde se realice la venta, por tanto, es <strong>necesario conocer<\/strong> los <strong>principios y criterios<\/strong> para la <strong>distribuci\u00f3n de la superficie de venta<\/strong>. Con esta acci\u00f3n formativa en <strong>Punto de Venta y Psicolog\u00eda del Consumidor<\/strong> ser\u00e1s capaz de desenvolverte dentro del sector y <strong>definir y organizar<\/strong> los recursos humanos del punto de venta, atendiendo a los criterios del <strong>comportamiento del consumidor<\/strong>. Podr\u00e1s adquirir los conocimientos necesarios sobre los <strong>criterios y principios<\/strong> para la distribuci\u00f3n de la <strong>superficie de venta<\/strong>, entre otros aspectos.<\/p>","educalms_objectives":"<ul><li><p>Definir y organizar los <strong>recursos humanos<\/strong> del punto de venta, atendiendo a los criterios del comportamiento del consumidor.<\/p><\/li><li><p>Conocer los <strong>criterios de distribuci\u00f3n<\/strong> de la superficie de venta.<\/p><\/li><li><p>Adquirir conocimientos sobre la <strong>gesti\u00f3n de recursos humanos<\/strong> y materiales en el punto de venta. <\/p><\/li><li><p>Analizar el <strong>comportamiento del consumidor<\/strong> en el punto de venta. <\/p><\/li><\/ul>","educalms_what_prepares_you_for":"<p>Esta acci\u00f3n formativa en <strong>Punto de Venta y Psicolog\u00eda del Consumidor<\/strong> te prepara para realizar la <strong>distribuci\u00f3n<\/strong> de la superficie de venta y conocer el comportamiento del consumidor, para realizar la distribuci\u00f3n de los <strong>recursos humanos y materiales<\/strong> en el punto de venta, para conocer los <strong>criterios<\/strong> para dicha distribuci\u00f3n, entre otras cosas.<\/p>","educalms_audience":"<p>Esta acci\u00f3n formativa en <strong>Punto de Venta y Psicolog\u00eda del Consumidor<\/strong> est\u00e1 dirigido a profesionales del mundo del comercio y marketing, estudiantes del \u00e1mbito, en general, a cualquier persona interesada en adquirir conocimientos relacionados con los<strong> principios y criterios para la distribuci\u00f3n de la superficie de venta<\/strong>, la <strong>concepci\u00f3n del establecimiento<\/strong>, etc.<\/p>","educalms_academies":"894","educalms_area_group":"Sectorial","educalms_area_id":"34","educalms_area_name":"Otros Sectores","educalms_academy_ids":"894"},"mooc_category":[285,274,255],"class_list":["post-27701","mooc_course","type-mooc_course","status-publish","mooc_category-academy-894","mooc_category-area-34","mooc_category-group-sectorial"],"acf":[],"_links":{"self":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/mooc_course\/27701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/media?parent=27701"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/mooc_category?post=27701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}