{"id":27686,"date":"2026-02-23T18:53:26","date_gmt":"2026-02-23T17:53:26","guid":{"rendered":"https:\/\/www.educapharos.com\/moocs\/posicionamiento-en-buscadores\/"},"modified":"2026-02-23T18:53:26","modified_gmt":"2026-02-23T17:53:26","slug":"search-engine-optimization-2","status":"publish","type":"mooc_course","link":"https:\/\/educapharos.com\/en\/posicionamiento-en-buscadores\/","title":{"rendered":"Search Engine Optimization"},"content":{"rendered":"

This course<\/strong> Search Engine Optimization<\/strong> offers specialized training to improve a website's visibility and ranking in search engine results, such as Google, Bing, and Yahoo. The main goal of SEO is to increase the amount<\/strong> and the quality<\/strong> from the organic traffic<\/strong> (unpaid) that amounts to a website<\/strong> through search results pages. Search engine optimization involves a series of techniques<\/strong> y strategies<\/strong> which are applied both on the website itself (on-page SEO) and off the website (off-page SEO) in order to achieve a higher ranking on search engine results pages. Search engine optimization is essential for increasing online visibility and attracting high-quality organic traffic to a website.<\/p>","protected":false},"excerpt":{"rendered":"

This Search Engine Optimization course is designed for individuals and organizations with an online presence who want to improve their visibility on search engines. Search engine optimization is relevant for any individual or organization that wants to improve their online visibility and attract quality traffic to their website or online content.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"educalms_repo_code":"AFO018168","educalms_repo_id":"2304371","educalms_lang":"es","educalms_duration":"60","educalms_duration_type":"693","educalms_image":"https:\/\/cdn.educalxp.ai\/ficheros\/img_cursos\/184274\/184274.jpg","educalms_tags":"posicionamiento, SEO, buscadores, optimizaci\u00f3n, estrategias, t\u00e9cnicas","educalms_tittle":"Posicionamiento en Buscadores","educalms_type_of_training":"754","educalms_description":"

Este curso<\/strong> Posicionamiento en Buscadores<\/strong> le ofrece una formaci\u00f3n especializada para mejorar la visibilidad y la clasificaci\u00f3n de un sitio web en los resultados de los motores de b\u00fasqueda, como Google, Bing y Yahoo. El objetivo principal del SEO es aumentar la cantidad<\/strong> y la calidad<\/strong> del tr\u00e1fico org\u00e1nico<\/strong> (no pagado) que llega a un sitio web<\/strong> a trav\u00e9s de las p\u00e1ginas de resultados de b\u00fasqueda. El posicionamiento en buscadores implica una serie de t\u00e9cnicas<\/strong> y estrategias<\/strong> que se aplican tanto en el sitio web en s\u00ed (SEO on-page) como fuera de \u00e9l (SEO off-page) con el fin de obtener un mejor posicionamiento en las p\u00e1ginas de resultados de b\u00fasqueda. El posicionamiento en buscadores es esencial para aumentar la visibilidad en l\u00ednea y atraer tr\u00e1fico org\u00e1nico de calidad a un sitio web.<\/p>","educalms_objectives":"

  1. Aumentar la visibilidad <\/strong>en l\u00ednea.<\/strong><\/p><\/li>

  2. Mejorar la credibilidad y la autoridad.<\/strong><\/p><\/li>

  3. Optimizar la experiencia del usuario.<\/strong><\/p><\/li>

  4. Incrementar la competitividad<\/strong>.<\/p><\/li><\/ol>","educalms_what_prepares_you_for":"

    Este curso<\/strong> Posicionamiento en Buscadores <\/strong>te prepara para una serie de habilidades y conocimientos valiosos relacionados con la optimizaci\u00f3n<\/strong> y la visibilidad<\/strong> en l\u00ednea. Al invertir tiempo y esfuerzo en aprender y aplicar estrategias de SEO. No solo mejora la visibilidad de tu sitio web en l\u00ednea, sino que tambi\u00e9n te prepara con habilidades y conocimientos valiosos en el \u00e1mbito del marketing digital.<\/p>","educalms_audience":"

    Este curso<\/strong> Posicionamiento en Buscadores<\/strong> est\u00e1 dirigido a todas aquellas personas y organizaciones que tienen presencia en l\u00ednea y desean mejorar su visibilidad<\/strong> en los motores de b\u00fasqueda<\/strong>. El posicionamiento en buscadores es relevante para cualquier persona u organizaci\u00f3n que desee mejorar su visibilidad en l\u00ednea y atraer tr\u00e1fico de calidad a su sitio web o contenido en l\u00ednea.<\/p>","educalms_academies":"898","educalms_area_group":"Corporativo","educalms_area_id":"16","educalms_area_name":"Gesti\u00f3n Empresarial y Finanzas","educalms_academy_ids":"898"},"mooc_category":[252,260,262],"class_list":["post-27686","mooc_course","type-mooc_course","status-publish","mooc_category-group-corporativo","mooc_category-area-16","mooc_category-academy-898"],"acf":[],"_links":{"self":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/mooc_course\/27686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/media?parent=27686"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/mooc_category?post=27686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}