{"id":27607,"date":"2026-02-23T18:50:49","date_gmt":"2026-02-23T17:50:49","guid":{"rendered":"https:\/\/www.educapharos.com\/moocs\/fundamentos-de-gestion-y-atencion-al-cliente-para-tiendas\/"},"modified":"2026-02-23T18:50:49","modified_gmt":"2026-02-23T17:50:49","slug":"fundamentals-of-management-and-customer-service-for-retail-stores","status":"publish","type":"mooc_course","link":"https:\/\/educapharos.com\/en\/fundamentos-de-gestion-y-atencion-al-cliente-para-tiendas\/","title":{"rendered":"Fundamentals of Management and Customer Service for Retail Stores"},"content":{"rendered":"<p>In today's world of business and marketing, it is very important to understand the <strong>management and customer service processes in stores or retail establishments<\/strong>, within the professional field of sales and marketing management. The <strong>commerce<\/strong> It is an activity that involves a series of tasks and duties for which proper training is necessary. With this training program in <strong>Fundamentals of Management and Customer Service for Retail Stores<\/strong> You will be able to navigate the industry and acquire the basic knowledge related to <strong>commerce and management<\/strong> stores from the <strong>location<\/strong>, merchandising, promotion in the <strong>point of sale<\/strong>, customer service, basic purchasing management, and the <strong>cash management<\/strong> at the POS terminal.<\/p>","protected":false},"excerpt":{"rendered":"<p>This training course on the Fundamentals of Management and Customer Service for Retail Stores is designed for professionals in the fields of marketing and sales, students in these fields, as well as entrepreneurs, marketing and sales professionals, business owners, etc.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"educalms_repo_code":"AFO017616","educalms_repo_id":"2289669","educalms_lang":"es","educalms_duration":"55","educalms_duration_type":"693","educalms_image":"https:\/\/cdn.educalxp.ai\/ficheros\/img_cursos\/184756\/184756.jpg","educalms_tags":"fundamentos, gesti\u00f3n, atenci\u00f3n, cliente, comercio, t\u00e9cnicas, fidelizaci\u00f3n.","educalms_tittle":"Fundamentos de Gesti\u00f3n y Atenci\u00f3n al Cliente para Tiendas","educalms_type_of_training":"754","educalms_description":"<p>En la actualidad, en el mundo del comercio y marketing, es muy importante conocer los <strong>procesos de gesti\u00f3n y atenci\u00f3n al cliente en tiendas o comercios<\/strong>, dentro del \u00e1rea profesional de gesti\u00f3n comercial y marketing. 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Con esta acci\u00f3n formativa en <strong>Fundamentos de Gesti\u00f3n y Atenci\u00f3n al Cliente para Tiendas<\/strong> ser\u00e1s capaz de desenvolverte dentro del sector y adquirir los conocimientos b\u00e1sicos vinculados al <strong>comercio y la gesti\u00f3n<\/strong> de tiendas desde la <strong>localizaci\u00f3n<\/strong>, el merchandising, promoci\u00f3n en el <strong>punto de venta<\/strong>, atenci\u00f3n al cliente, gesti\u00f3n b\u00e1sica de compras y el <strong>control de caja<\/strong> en el tpv.<\/p>","educalms_objectives":"<ul><li><p>Adquirir los conocimientos b\u00e1sicos vinculados al <strong>comercio y la gesti\u00f3n<\/strong> de tiendas desde la localizaci\u00f3n, el merchandising, promoci\u00f3n en el punto de venta, etc.<\/p><\/li><li><p>Identificar las diferentes fases que componen el <strong>proceso de venta<\/strong>.<\/p><\/li><li><p>Realizar correctamente el <strong>proceso de cobro<\/strong>.<\/p><\/li><li><p>Aprender a resolver de manera exitosa las <strong>reclamaciones y quejas<\/strong> del cliente. <\/p><\/li><\/ul>","educalms_what_prepares_you_for":"<p>Esta acci\u00f3n formativa en <strong>Fundamentos de Gesti\u00f3n y Atenci\u00f3n al Cliente para Tiendas<\/strong> te prepara para poder realizar una correcta <strong>gesti\u00f3n y atenci\u00f3n<\/strong> al cliente en el \u00e1mbito comercial. Gracias a esta formaci\u00f3n podr\u00e1s aplicar las principales <strong>t\u00e9cnicas de fidelizaci\u00f3n<\/strong> de clientes, realizar la <strong>gesti\u00f3n<\/strong> de compras y del <strong>control<\/strong> de caja, etc.<\/p>","educalms_audience":"<p>Esta acci\u00f3n formativa en <strong>Fundamentos de Gesti\u00f3n y Atenci\u00f3n al Cliente para Tiendas<\/strong> est\u00e1 dirigido a profesionales del mundo de la comercializaci\u00f3n y venta, a estudiantes de este \u00e1mbito, <strong>tambi\u00e9n a<\/strong> emprendedores, profesionales de marketing y ventas, empresarios, etc.<\/p>","educalms_academies":"894","educalms_area_group":"Sectorial","educalms_area_id":"34","educalms_area_name":"Otros Sectores","educalms_academy_ids":"894"},"mooc_category":[285,274,255],"class_list":["post-27607","mooc_course","type-mooc_course","status-publish","mooc_category-academy-894","mooc_category-area-34","mooc_category-group-sectorial"],"acf":[],"_links":{"self":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/mooc_course\/27607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/media?parent=27607"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educapharos.com\/en\/wp-json\/wp\/v2\/mooc_category?post=27607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}